SEO Specialist

EDL Digital Marketing

Lahore , Pakistan

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Posted Mar 02, 2023 210 views Report Job

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We are looking for a SEO Specialist to join us to work on multiple SEO projects.

Applicant must have a strong understanding of overall SEO processes and have a minimum of 3 years experience ideally in an agency environment.

In this role, you will lead SEO projects for clients, providing solid analysis and recommendations to continuously improve web traffic and conversions.

Responsibilities of the SEO Specialist role:

Performing organic keyword research.
On-page / off-page SEO editing and optimization
Preparing detailed strategy plans and reports
Improve and drive organic traffic to valuable landing pages and deliver an excellent experience for site users.
Developing link building strategies
Proficient in optimizing Google business listing.
Analyzing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Optimizing content regularly on the website.
Improving website performance.
Staying up to date with the latest Google Algorithm changes.

Required skills:

Proficient in competitor’s analysis
Advance use & understanding of relevant tools like any/all following:

(GA/GSC/GMB, Screaming frog, Sitebulb, MOZ, Semrush, Ahrefs & browser SEO extensions)

Good understanding of HTML, CSS, JS, and schema markup.
Solid Excel/Google Sheets and reporting skills.
Proficiency with WordPress and any other leading CMS platforms

Qualifications & Requirements:

Comfortable with technical SEO and web code best practices
Strong research, writing, and editorial skills, with the ability to edit and rewrite quickly
Deep understanding of the content side as well as technical server-side
Passionate about SEO and digital analytics, with the proactivity to further develop your skill set within the world of digital marketing
Excellent communication skills
Web-development/coding/design background and digital marketing experience a plus!
Fluent English speaker

Job Type: Full-time, Permanent (working remotely)