Posted Jun 08, 2026 13 views
Reporting to the Head of eCommerce, the CRO Specialist (Web) will be responsible for improving conversion across our website, covering the full customer journey from landing page through to checkout and post-purchase touchpoints.
Day to day, you will manage the web testing and experimentation programme, working with development, UX, and marketing to make sure the right things get tested and the results lead to action. You will bring a steady pipeline of insight and recommendations that feed directly into the optimisation roadmap, which sits with the Head of eCommerce.
This is a hands-on role. You will be the person who knows the website best, understands where customers are getting stuck, and keeps pushing for improvements. Given that the majority of our customers browse and buy on their phones, a strong understanding of mobile web behaviour is essential.
Responsibilities
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Running our web A/B and multivariate testing programme from start to finish, covering hypothesis development, test setup, QA, and result analysis.
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Maintaining a well-organised test backlog with clear commercial prioritisation and valid test designs.
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Working closely with development and UX to get tests built and deployed within sprint cycles.
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Setting clear success metrics for every test and making sure findings translate into decisions, not just documentation.
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Using GA4 and behavioural analytics tools, particularly Contentsquare, to understand where customers are dropping off on the website and why.
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Turning data into focused, practical recommendations rather than broad observations.
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Keeping a close eye on conversion metrics across landing pages, category pages, PDPs, basket, and checkout.
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Carrying out regular journey audits with mobile web firmly front of mind.
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Working closely with marketing, UX, and development to make sure test activity lines up with commercial priorities and campaign plans.
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Being the person the team turns to when they have questions about web behaviour and on-site performance.
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Presenting findings clearly to stakeholders, making the commercial case for what needs to change and why.
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Bringing data into UX and product conversations early so decisions are grounded in evidence rather than assumption.
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Feeding insight and test results into the optimisation roadmap, helping the Head of eCommerce make well-informed prioritisation decisions.
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Spotting opportunities across the full web journey with a particular focus on mobile UX, checkout flow, and PDP performance.
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Supporting thinking around on-site personalisation and merchandising with relevant data and test learnings.
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Keeping up with developments in CRO and eCommerce and bringing anything useful back to the team.
Skills
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