Chief Marketing Officer (CMO)

Eila Solutions is looking for an experienced Chief Marketing Officer to lead the global marketing strategy and drive growth across international markets. The Chief Marketing Officer will oversee brand management, customer acquisition, performance marketing, and ensure the alignment of marketing strategies with business expansion. This role demands a strategic leader who can build and drive a multifunctional marketing team while adapting brand positioning to diverse cultural and regional needs. The position is based in Lahore, Pakistan, and offers a competitive salary with full-time working hours from Monday to Friday. The ideal candidate will possess over ten years of marketing experience, including at least five years in senior leadership roles, with a strong background in high-growth technology environments such as FinTech, digital payments, or remittance services. Expertise in managing global campaigns, customer retention, and driving data-led marketing initiatives is essential. The Chief Marketing Officer collaborates closely with Product, Technology, Data, and senior leadership teams to enhance customer journeys and go-to-market effectiveness.
Responsibilities

Develop and implement a comprehensive global marketing and growth strategy aligned with the companys business objectives.
Lead performance marketing efforts across digital channels such as Google, Meta, and TikTok, focusing on optimizing customer acquisition cost and return on ad spend.
Drive customer acquisition, market penetration, retention, and revenue growth across multiple international markets.
Build and inspire a high-performing marketing team encompassing Digital Marketing, Brand Management, Content Creation, Customer Relationship Management, Product Marketing, and Analytics.
Own and refine the global brand positioning while customizing strategies for regional and cultural relevance.
Champion data-driven CRM, lifecycle marketing, personalization, and customer engagement programs.
Collaborate with Product, Technology, Data, and executive leadership to enhance customer experiences and strengthen go-to-market strategies.
Regularly present marketing performance reports, growth insights, and strategic recommendations to the executive leadership team.
Ensure compliance with relevant marketing regulations and maintain high standards of ethical marketing practices.
Stay updated with emerging marketing trends and technologies to maintain a competitive edge in global markets.