UX Copywriter Specialist

The UX Copywriter Specialist plays a crucial role in driving user engagement and conversion by identifying friction points in copy and proposing data-driven improvements. This role also involves working with compliance teams to ensure all financial communications are clear, fair, and meet regulatory standards. The specialist contributes to a broad range of content including landing pages, performance advertising, emails, SEO blogs, and app store listings. Maintaining and evolving tone-of-voice guidelines and managing the organization's copy library are key elements of the role. This position does not involve managing a team but requires effective collaboration within diverse, cross-functional teams to deliver user-centered digital experiences in fintech and regulated financial services environments.
Responsibilities

Own UX copy across critical product journeys including sign-up processes, KYC, money transfers, payments, fees, notifications, and error messaging to ensure clarity and user engagement.
Identify copy-related barriers within product interfaces and propose data-driven improvements aimed at increasing user conversion and task completion.
Collaborate closely with Product Managers and Designers to develop copy for new features and conduct A/B testing on copy variations to optimize user experience.
Ensure all product copy adheres to clear, consistent, accessible, and compliant language standards across different markets and platforms.
Create compelling and user-friendly copy for landing pages, digital advertising campaigns, emails, blog posts optimized for SEO, app store descriptions, and promotional materials.
Partner with Compliance teams to guarantee that all financial communications are clear, fair, and compliant with relevant regulations and guidelines such as FCA financial promotions.
Develop, maintain, and regularly update tone-of-voice guidelines to ensure brand consistency and resonant messaging aligned with target audiences.
Manage and curate the organizations copy library to maintain high-quality writing standards and facilitate reusability across products and campaigns.
Simplify complex financial concepts, fees, and money-related information to enhance clarity and user understanding within product copy.
Adapt writing style and tone to suit diverse multicultural audiences across various markets, ensuring inclusivity and cultural sensitivity.
Support continuous improvement initiatives by analyzing the impact of copy changes and integrating user feedback into content iterations.