Social Media Specialist

Eleven optical Fiber Cable (SMC-Private) Limited

Faisalabad , Pakistan

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Posted 3 days ago 9 views Report Job

PKR. 50,000 - 50,000/Month

Eleven Optical Fiber Cable (SMC-Private) Limited is seeking a skilled Social Media Specialist to plan, create, and manage engaging content across various digital platforms. This role focuses on building brand awareness, increasing audience engagement, and driving web traffic through strategic social media initiatives. The ideal candidate possesses a solid blend of creative content development abilities, expert knowledge of major social media platforms, and proficiency in analytical tracking and SEO to optimize campaign performance. With 3 years of professional experience, the specialist will execute data-driven strategies to grow follower bases, enhance engagement metrics, and manage paid advertising campaigns effectively. This position requires a deep understanding of platform-specific approaches for channels such as Instagram, TikTok, LinkedIn, Facebook, and YouTube. The candidate utilizes tools like Canva or Adobe Creative Suite for content creation, applies Google Analytics and SEO principles for performance measurement, and operates scheduling and listening tools such as Hootsuite and Buffer. Communication and organizational skills are essential to maintain a consistent brand voice and efficiently coordinate content calendars. Although the role does not involve managing a team, collaboration with cross-functional departments to ensure cohesive marketing efforts is part of the responsibilities.
Responsibilities

Develop, curate, and publish compelling content across multiple social media platforms to represent the companys brand voice consistently.
Create strategic social media campaigns that align with marketing goals to increase brand awareness, engagement, and web traffic.
Monitor and analyze social media performance metrics using tools like Google Analytics, Facebook Ads Manager, and social media analytics platforms to optimize content and advertising efforts.
Manage and implement paid social media advertising campaigns, ensuring targeting accuracy and adherence to ad policies.
Utilize SEO techniques and analytics to enhance content visibility and improve traffic driven from social networks.
Collaborate with creative and marketing teams to maintain a cohesive digital presence and support integrated marketing campaigns.
Stay updated on the latest social media trends, tools, and best practices to keep content relevant and appealing.
Engage with online communities by responding to comments, messages, and discussions to foster positive relationships and brand loyalty.
Manage social media scheduling and monitoring tools to plan editorial calendars and track ongoing campaigns efficiently.
Analyze competitors and conduct trend analysis to identify opportunities for content innovation and campaign effectiveness.
Prepare comprehensive reports on social media activities, campaign results, and key performance indicators for senior management.
Support the marketing team in combining paid and organic strategies to maximize reach and lead generation.
Handle multiple social media accounts simultaneously while maintaining high standards of quality and consistency.
Utilize graphic design tools to produce eye-catching visuals and short-form video content tailored for different platforms.
Apply web analytics and marketing automation platforms to streamline processes and evaluate customer acquisition strategies.