Email & CRM Marketing Specialist

Job Title: Email & CRM Marketing Specialist
Company: AsraDerm
Location: Lahore, Pakistan
Job Type: Full-Time
Work Mode: On-site

AsraDerm is seeking a results-oriented Email & CRM Marketing Specialist to lead and optimize email marketing campaigns and customer relationship management initiatives. The role involves managing audience segmentation, automating email workflows, and driving customer retention strategies. The ideal candidate will have practical experience with CRM platforms and email automation tools, focusing on data-driven marketing to enhance customer engagement, conversion rates, and brand loyalty.

Key Responsibilities
- Plan, execute, and optimize email marketing campaigns to promote products, offers, and brand initiatives.
- Manage CRM databases, customer profiles, contact lists, and audience segmentation.
- Develop automated email workflows including welcome emails, follow-ups, abandoned cart reminders, repeat purchase prompts, and retention campaigns.
- Create compelling email content, subject lines, promotional messages, and campaign templates.
- Monitor campaign metrics such as open rates, click-through rates, conversions, and unsubscribe rates.
- Conduct A/B testing to refine email performance and improve customer engagement.
- Ensure accuracy and proper management of customer data within the CRM system.
- Design customer lifecycle campaigns aimed at boosting retention, repeat purchases, and lifetime value.
- Collaborate closely with Digital Marketing, E-commerce, Sales, and Customer Service teams.
- Prepare regular reports on campaign performance and recommend data-driven improvements.
- Ensure compliance with email marketing laws, consent protocols, and unsubscribe preferences.
- Support lead nurturing and customer re-engagement efforts across digital channels.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2 to 4 years of relevant experience in email marketing and CRM management.
- Proficiency with email marketing and CRM platforms such as HubSpot, Mailchimp, Klaviyo, Salesforce, or similar tools.
- Strong understanding of email automation, customer segmentation, lead nurturing, and retention strategies.
- Knowledge of email deliverability best practices, campaign analytics, and A/B testing methodologies.
- Excellent written communication and content creation skills.
- Proficient in MS Excel and marketing analytics tools.
- Strong analytical, organizational, and problem-solving abilities.

Preferred Qualifications
- Experience in e-commerce, skincare, cosmetics, healthcare, or nutraceutical industries.
- Familiarity with customer journey mapping and marketing automation techniques.
- Experience integrating CRM campaigns with e-commerce platforms.
- Deep understanding of customer retention, repeat purchase strategies, and conversion optimization.

What We Offer
- Competitive salary commensurate with qualifications and experience.
- A professional and collaborative work environment.
- Opportunities for career growth and professional development.
- The chance to contribute to the expansion of established skincare and nutraceutical brands.

Additional Information
- Work Location: On-site, Lahore, Pakistan
- Salary: Starting from Rs50,000 per month

Interested candidates are encouraged to apply through Indeed with an updated CV highlighting relevant experience in email marketing, CRM management, and marketing automation.