Email & LinkedIn Outreach Specialist

Qualix Solutions, a custom software development agency specializing in web, mobile, and AI-powered products for clients primarily in the US and Western markets, is seeking an Email & LinkedIn Outreach Specialist to join their on-site team in Karachi. This full-time role focuses on driving outbound lead generation by managing end-to-end email and LinkedIn outreach efforts. The ideal candidate will be responsible for engaging decision-makers such as founders, operations leads, and technical managers, initiating meaningful conversations that convert cold contacts into qualified sales opportunities. This position requires a strategic and personalized approach to outreach, avoiding generic messaging and emphasizing relevance and clarity.

Key Responsibilities

- Prospecting and list building: Identify and create targeted lists of ideal customer profiles using tools like LinkedIn Sales Navigator and Apollo, aligned with the company’s focus industries and services.
- Email outreach: Develop, personalize, and execute cold email sequences while managing sending infrastructure, deliverability, and ongoing testing of subject lines, messaging, and follow-up cadences.
- LinkedIn outreach: Manage connection requests, InMail, and follow-up sequences, including engaging with prospect content to build familiarity before direct outreach.
- Personalization and research: Conduct thorough research on each target account and contact to ensure outreach messages reference specific, relevant details rather than generic templates.
- Reply handling and qualification: Monitor inboxes, respond promptly to replies, qualify leads, and hand off warm conversations to the sales or business development team with appropriate context.
- Pipeline and CRM management: Maintain accurate and up-to-date records of leads, sequences, and conversation statuses in the CRM to ensure no opportunities are missed.
- AI-assisted workflows: Utilize AI tools such as ChatGPT and Claude to enhance research, personalization, and drafting while maintaining a natural and human tone in communications.
- Testing and reporting: Track campaign performance metrics including open, reply, and positive response rates; conduct A/B testing; and report insights to optimize outreach strategies.
- Coordination with marketing and sales: Collaborate with marketing to incorporate relevant content like case studies and blog posts into outreach sequences, and work with sales to ensure timely follow-up on qualified leads.

Required Qualifications

- 1 to 3 years of experience in email outreach, LinkedIn outreach, lead generation, or business development, preferably within software development, IT services, or B2B services sectors.
- Excellent written English skills with the ability to craft concise, natural, and personalized outreach messages targeted at business professionals.
- Hands-on experience with LinkedIn Sales Navigator and cold email platforms such as Apollo, Lemlist, Instantly, or Smartlead.
- Basic knowledge of email deliverability concepts including domain warm-up, SPF/DKIM/DMARC, and spam trigger awareness.
- Understanding of B2B buyer psychology to create messages that encourage genuine engagement and accurately qualify interest.
- Proficiency in using AI tools to support research and drafting while ensuring high-quality, human-sounding communication.
- Familiarity with CRM systems like HubSpot or Zoho for pipeline and lead management.
- Strong self-management skills to independently meet daily outreach targets, manage follow-ups, and produce regular reports.

Preferred Qualifications and Benefits

Experience working in outreach for software development agencies, IT services, or SaaS companies targeting Western clients is highly desirable. Familiarity with intent and enrichment tools such as Clay or ZoomInfo, as well as a background in copywriting or content creation, will help craft more natural and effective sequences. Experience coordinating outbound efforts with sales or business development teams, including structured lead handoffs, is also a plus.

Success in this role will be measured by maintaining a consistent, quality-driven outreach cadence, improving engagement rates over time, and delivering a steady pipeline of qualified conversations to the sales team. Accurate CRM management and collaboration across teams are essential to support sustainable growth through outbound channels.