Email & LinkedIn Outreach Specialist

Qualix Solutions, a custom software development agency specializing in web, mobile, and AI-powered products for clients primarily in the US and Western markets, is seeking an Email & LinkedIn Outreach Specialist focused on B2B lead generation. This full-time, on-site role based in Karachi offers the opportunity to lead outbound outreach efforts as the company expands its growth channels beyond referrals. The specialist will manage end-to-end cold email and LinkedIn campaigns to engage decision-makers such as founders, operations leads, and technical managers who require software development partnerships. Success in this role depends on crafting personalized, relevant messages that stand out in a crowded inbox and initiating meaningful conversations that convert into qualified sales leads.

Key Responsibilities
- Prospecting and List Building: Identify and build targeted lists of ideal customer profiles using tools like LinkedIn Sales Navigator and Apollo, aligned with Qualix’s focus industries and services.
- Email Outreach: Develop, personalize, and execute cold email sequences; manage sending infrastructure including domain warm-up, inbox rotation, and spam monitoring; continuously optimize subject lines, messaging, and follow-up cadences.
- LinkedIn Outreach: Manage connection requests, InMail, and follow-up sequences; engage with prospect content to build familiarity before outreach.
- Personalization and Research: Conduct thorough research on target accounts and contacts to reference specific, relevant details rather than generic templates.
- Reply Handling and Qualification: Monitor inboxes, respond promptly to replies, qualify leads, and hand off warm conversations to sales or business development teams with full context.
- Pipeline and CRM Management: Maintain accurate and up-to-date records of leads, sequences, and conversation statuses in the CRM to ensure no opportunities are missed.
- AI-Assisted Workflows: Utilize AI tools such as ChatGPT and Claude to enhance research, personalization, and drafting while ensuring messages remain human and specific.
- Testing and Reporting: Track key metrics like open and reply rates, conduct A/B testing, and report on campaign performance to refine outreach strategies.
- Coordination with Marketing and Sales: Collaborate with marketing to integrate content like case studies into outreach sequences and work closely with sales to ensure timely follow-up on leads.

Required Qualifications
- 1–3 years of experience in email and LinkedIn outreach, lead generation, or business development, preferably within software development, IT services, or B2B services sectors.
- Excellent written English skills with the ability to craft concise, natural, and personalized outreach messages tailored to business audiences.
- Hands-on experience with LinkedIn (organic and Sales Navigator) and cold email platforms such as Apollo, Lemlist, Instantly, or Smartlead.
- Basic understanding of email deliverability concepts including domain warm-up, SPF/DKIM/DMARC, and spam triggers to maintain inbox placement.
- Knowledge of B2B buyer psychology to create compelling messages and effectively qualify genuine interest.
- Comfortable using AI tools to accelerate research and drafting while maintaining high-quality, human-sounding communication.
- Familiarity with CRM systems like HubSpot or Zoho for pipeline tracking and management.
- Strong self-management skills to independently meet daily outreach targets, follow-up schedules, and reporting requirements.

Preferred Qualifications and Benefits
- Experience conducting outreach for software development agencies, IT services, or SaaS companies targeting US or Western clients.
- Familiarity with intent and data enrichment tools such as Apollo, Clay, or ZoomInfo.
- Basic copywriting or content creation skills to enhance the natural flow of outreach sequences.
- Experience coordinating outbound efforts with sales or business development teams, including structured lead handoffs.

This role offers the chance to own a critical growth channel in a dynamic, AI-forward company. The ideal candidate will demonstrate the ability to initiate genuine conversations that build a qualified sales pipeline, supported by clean systems and collaborative teamwork.