Email & LinkedIn Outreach Specialist

Qualix Solutions, a custom software development agency specializing in web, mobile, and AI-powered products for clients primarily in the US and Western markets, is seeking an Email & LinkedIn Outreach Specialist for an on-site, full-time role in Karachi. The company integrates AI into real business workflows and its delivery process, and is now focusing on outbound outreach as a key growth channel. This role involves managing the entire email and LinkedIn outreach process to generate qualified B2B leads by engaging decision-makers such as founders, operations leads, and technical managers who may require software development partnerships.

Key Responsibilities
- Prospecting and list building: Identify and build targeted lists of ideal customer profiles using tools like LinkedIn Sales Navigator and Apollo, aligned with the company’s target industries and services.
- Email outreach: Create, personalize, and manage cold email sequences, including domain warm-up, inbox rotation, and spam monitoring. Continuously test subject lines, messaging, and follow-up cadences to improve engagement.
- LinkedIn outreach: Manage connection requests, InMail, and follow-up sequences, while engaging with prospect content to build familiarity before outreach.
- Personalization and research: Conduct thorough research on each target account and contact to ensure messaging is specific, relevant, and personalized beyond generic templates.
- Reply handling and qualification: Monitor inboxes, respond promptly to replies, qualify leads, and hand off warm conversations to the sales or business development team with appropriate context.
- Pipeline and CRM management: Maintain accurate and up-to-date records of leads, sequences, and conversation statuses in the CRM to ensure no opportunities are missed.
- AI-assisted workflows: Utilize AI tools such as ChatGPT and Claude to enhance research, personalization, and drafting, while ensuring messages remain human and authentic.
- Testing and reporting: Track campaign metrics including open, reply, and positive response rates, conduct A/B tests, and report findings to optimize outreach efforts.
- Coordination with marketing and sales: Collaborate with marketing to incorporate content like case studies into outreach sequences and work closely with sales to ensure timely follow-up on qualified leads.

Required Qualifications
- 1 to 3 years of experience in email outreach, LinkedIn outreach, lead generation, or business development, preferably within software development, IT services, or B2B sectors.
- Excellent written English skills with the ability to craft concise, natural, and non-templated outreach messages tailored to business audiences.
- Hands-on experience with LinkedIn (organic and Sales Navigator) and cold email tools such as Apollo, Lemlist, Instantly, or Smartlead.
- Basic understanding of email deliverability concepts including domain warm-up, SPF/DKIM/DMARC, and spam triggers to maintain inbox placement.
- Knowledge of B2B buyer psychology to create compelling messages and effectively qualify genuine interest.
- Comfortable using AI tools to accelerate research and drafting while maintaining high-quality, personalized messaging.
- Familiarity with CRM platforms like HubSpot or Zoho for pipeline tracking.
- Strong self-management skills to independently meet daily outreach targets, manage follow-ups, and produce reports without constant supervision.

Preferred Qualifications and Benefits
- Experience conducting outreach for software development agencies, IT services, or SaaS companies targeting Western clients.
- Familiarity with intent and enrichment tools such as Apollo, Clay, or ZoomInfo.
- Basic copywriting or content creation skills to enhance the natural flow of outreach sequences.
- Experience coordinating outbound efforts with sales or business development teams, including structured lead handoffs.
- Competitive monthly salary ranging from Rs50,000 to Rs120,000.
- This is a full-time, in-person position based in Karachi with a requirement for 100% willingness to travel as needed.

Candidates will be evaluated based on their ability to initiate meaningful conversations and maintain a healthy pipeline of qualified leads. Applicants should be prepared to provide current and expected salary details as well as notice period information during the application process.