Email Marketing Expert

NY Digital is a leading agency specializing in eCommerce and comprehensive digital marketing solutions. We leverage advanced SEO techniques combined with innovative AI-driven strategies to deliver measurable and sustainable growth for our clients. We are currently seeking an experienced Email Marketing Expert to take charge of our email campaigns, optimize their performance, and enhance customer engagement across multiple platforms.

Key Responsibilities

Campaign Management & Automation: Design, implement, and manage automated email workflows including welcome series, abandoned cart, re-engagement, and post-purchase campaigns. Ensure these campaigns are scalable and aligned with the customer journey.

Analytics & Reporting: Monitor and analyze campaign performance metrics such as open rates, click-through rates, conversions, and revenue impact. Provide actionable insights along with weekly and monthly reports to management.

Segmentation & Personalization: Develop sophisticated audience segmentation strategies based on customer behavior, demographics, and purchase history. Personalize campaigns to boost engagement and increase customer lifetime value.

Content Strategy & Copywriting: Work closely with content and design teams to create compelling subject lines, persuasive copy, and engaging visuals. Maintain brand consistency across all email communications.

A/B Testing & Optimization: Conduct A/B testing on subject lines, calls-to-action, send times, and layouts. Continuously refine campaigns to improve deliverability and conversion rates.

Budget Optimization: Manage campaign budgets efficiently to maximize return on investment. Identify opportunities for cost savings without compromising campaign quality.

Compliance & Best Practices: Ensure all email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations. Maintain list hygiene and uphold deliverability standards.

Required Qualifications

- Proven experience with Klaviyo, Mailchimp, and other leading email marketing platforms.
- Strong expertise in automation workflows, segmentation, personalization, and analytics.
- Skilled in A/B testing, campaign optimization, and scaling.
- Excellent copywriting and content strategy abilities.
- Ability to manage budgets and optimize campaign costs effectively.
- Familiarity with CRM systems and their integration with email platforms.
- Strong communication skills and experience in reporting campaign results.

This is a full-time, in-person position offering a monthly salary range of Rs40,000 to Rs60,000. The role demands a strategic thinker with technical proficiency and creative flair to drive impactful email marketing initiatives that contribute to the overall growth of NY Digital’s client portfolio.