Email Marketing Manager

Enlatics is seeking an experienced Email Marketing Lead to join their team on a full-time, on-site basis at their Lahore office near Valencia Town. This role is initially offered as a 3-month contractual position with the possibility of extension based on performance, and eligibility for a permanent role after completing a 12-month cycle. The working hours are Monday to Friday, with shifts from 9:00 AM to 6:00 PM or 10:00 AM to 7:00 PM. The compensation ranges from PKR 160,000 to 190,000 per month, with some flexibility for the right candidate.

Key Responsibilities

- Email Strategy & Ownership: Develop and own the complete email marketing strategy, ensuring alignment with broader marketing and demand-generation objectives. Manage the planning, roadmap, and execution of email campaigns.

- Lifecycle & Nurture Programs: Design and oversee lifecycle, onboarding, nurture, re-engagement, and win-back email programs that effectively move leads through the sales funnel and enhance conversion rates.

- Segmentation & Personalization: Create intelligent segmentation and dynamic, personalized email journeys based on user behavior, intent, and lifecycle stage to maximize engagement.

- Marketing Automation: Manage the email and marketing automation platform (such as HubSpot, Marketo, or similar), building and optimizing automated workflows, triggers, and sequences to improve efficiency.

- AI-Powered Email Marketing: Utilize AI tools to enhance copywriting, subject lines, send-time optimization, predictive segmentation, A/B and multivariate testing, and content personalization. Continuously explore new AI capabilities to increase the effectiveness and efficiency of email campaigns.

- Deliverability & Compliance: Ensure high deliverability rates by managing domain/DNS health, sender reputation, and list hygiene. Maintain compliance with email regulations and data privacy best practices.

- Testing & Optimization: Conduct structured A/B testing and use data-driven insights to improve open rates, click-through rates, conversions, and overall pipeline contribution.

- Reporting & Insights: Track key email performance metrics, generate actionable insights, and connect email marketing outcomes to pipeline growth and revenue.

- Cross-Functional Collaboration: Work closely with content creators, designers, sales teams, and the broader marketing department to align email marketing efforts with campaigns, events, and go-to-market strategies.

Required Qualifications

- Proven experience in B2B email marketing, preferably within SaaS or technical product environments, with a demonstrated ability to own and scale email programs.

- Strong hands-on expertise with marketing automation and CRM platforms such as HubSpot, Marketo, or similar tools.

- Practical knowledge of applying AI tools in email marketing workflows, including copywriting, personalization, send-time optimization, and analytics, with a genuine interest in leveraging AI to drive results.

- Solid understanding of segmentation strategies, lifecycle marketing, deliverability best practices, and email analytics.

- A strategic mindset combined with a hands-on approach, capable of setting direction and personally executing campaigns.

- Strong analytical skills with the ability to interpret data and optimize campaigns to impact pipeline and revenue positively.

- Excellent written communication skills and meticulous attention to detail.

- A Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications and Benefits

- Experience marketing to international and enterprise-level B2B audiences.

- Exposure to FinTech, RegTech, cybersecurity, or compliance-driven products.

- Familiarity with Account-Based Marketing (ABM) and demand-generation strategies alongside email marketing.

This role offers an exciting opportunity to lead email marketing efforts in a dynamic B2B SaaS environment with a focus on FinTech and RegTech sectors. Candidates who thrive in a fast-paced, data-driven setting and are eager to innovate with AI-powered marketing tools will find this position particularly rewarding.