Email Marketing Specialist

We are seeking a skilled Email Marketing Specialist to join our team on a contract basis. This remote role involves planning, building, and optimizing email campaigns that enhance customer engagement and drive revenue growth. The successful candidate will manage the entire campaign lifecycle, from strategy development and execution to performance analysis and reporting.

Key Responsibilities
- Design and implement various email marketing campaigns, including newsletters, promotions, and automated lifecycle flows.
- Segment audiences and personalize email content to improve open rates, click-through rates, and conversions.
- Conduct A/B testing on subject lines, content, and send times to maximize campaign effectiveness.
- Manage and grow the email subscriber list while ensuring compliance with regulations such as CAN-SPAM and GDPR.
- Collaborate with cross-functional teams to create on-brand, compelling email content.
- Monitor key performance indicators (KPIs) such as open rate, click-through rate, conversion rate, and unsubscribe rate, and provide detailed campaign performance reports.
- Maintain and optimize email automation workflows, including welcome series, cart abandonment, and re-engagement campaigns.

Required Qualifications
- 1 to 3+ years of experience in email marketing or digital marketing roles.
- Proficiency with email service providers (ESPs) such as Mailchimp, Klaviyo, HubSpot, or similar platforms.
- Strong copywriting skills combined with basic HTML/CSS knowledge for creating and editing email templates.
- Analytical mindset with the ability to use data insights to inform marketing decisions.
- Familiarity with best practices in audience segmentation, personalization, and marketing automation.

Preferred Qualifications and Benefits
- Experience with A/B testing tools and customer relationship management (CRM) platforms is advantageous.
- Knowledge of email deliverability best practices is a plus.

This position offers a fully remote contract opportunity with a dynamic digital marketing agency. Competitive contract rates will be offered based on experience and performance. The role provides flexible working hours and exposure to a variety of client projects. There is potential for long-term collaboration depending on results.

Candidates with at least one year of email marketing experience are preferred. While the position is remote, preference will be given to candidates based in Islamabad.

If you are a motivated email marketing professional looking to contribute to a growing agency, we encourage you to apply through the designated application process.