Email Marketing Specialist

PolyUno is seeking an experienced Outbound Email Specialist to lead the entire cold email process for our clients, from setting up infrastructure to driving conversions. This role involves creating and managing high-impact outbound email campaigns that help clients scale their businesses. You will be responsible for handling everything from domain acquisition and email deliverability to crafting compelling copy and analyzing campaign performance. The ideal candidate will be highly skilled in email marketing automation, personalization, and data-driven optimization, working independently in a remote environment.

Key Responsibilities
- Write engaging copy and design high-deliverability outbound email campaigns for multiple clients.
- Manage the full email stack, including domain purchasing, DNS setup (SPF/DKIM/DMARC), workspace configuration, and inbox warm-up sequences.
- Utilize automation tools such as Make.com, Clay, or similar platforms to add personalized intros to emails.
- Build and segment prospect lists, and conduct A/B testing on subject lines, email copy, and calls-to-action (CTAs).
- Analyze key metrics such as open rates, reply rates, and conversions to make data-driven adjustments to campaigns.
- Develop automations leveraging AI tools and no-code platforms to streamline email marketing workflows.
- Work proficiently with tools including Outreach, EmailBison, Klaviyo, and ZapMail.
- Focus on two primary performance metrics for promotion: increasing outbound email replies and boosting click-through rates (CTR) on promotional emails to subscribers.

Required Qualifications
- 3 to 6 years of hands-on experience in outbound or cold email marketing.
- Comprehensive knowledge of the end-to-end email process, including domain purchasing, inbox warming, list building, segmentation, and testing.
- Proficiency with Outreach, EmailBison, and ZapMail platforms.
- Experience using automation tools like Make.com and Clay to enhance email personalization.
- Comfortable utilizing AI tools such as Claude or GPT to improve copywriting and campaign strategy.
- Strong understanding of email deliverability best practices and sender reputation management.
- Excellent written communication skills and the ability to work independently in a remote setting.
- Expertise in email marketing software and marketing automation tools for campaign management.
- Solid skills in marketing analytics to monitor and optimize email performance.
- Proficiency in lead generation techniques to identify and engage potential clients.
- Ability to critically analyze data and adapt strategies to improve results.

Preferred Qualifications and Benefits
- Experience with B2B or B2C marketing campaigns is a plus.
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Self-motivated, detail-oriented, and capable of meeting deadlines in a remote work environment.
- Candidates should come prepared with examples of past campaigns, including designs, open rates, reply rates, and conversion metrics.
- Salary range is 80,000 to 100,000 PKR, with an additional 25,000 PKR bonus per closed deal.

This role offers a unique opportunity to take full ownership of outbound email marketing efforts and contribute directly to client growth through innovative strategies and precise execution.