Email Marketing Specialist

The Email Marketing Specialist will be responsible for managing the entire lifecycle of email campaigns aimed at engaging KnowledgeCity’s target audiences and converting prospects into sales opportunities. This role involves developing campaign strategies, writing compelling copy, coordinating with design teams, maintaining technical email infrastructure, and using data-driven insights to optimize performance. The specialist will work closely with cross-functional teams including Demand Generation, Content, Design, Revenue Operations, and Sales to deliver targeted email programs for HR, Learning & Development, and business decision-makers, with success measured by the generation of Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline growth.

Key Responsibilities:
- Own the email marketing strategy, campaign calendar, and execution plans for demand generation, product launches, content promotion, events, lead nurturing, and re-engagement initiatives.
- Develop detailed campaign plans outlining objectives, target audiences, messaging, offers, calls to action, workflows, timelines, and conversion paths.
- Write clear, persuasive, and conversion-focused email copy including subject lines, preview text, body content, calls to action, follow-ups, and nurture sequences.
- Design and implement automated nurture programs that guide prospects through the sales funnel based on lifecycle stage, behavior, and engagement.
- Segment audiences by persona, industry, company size, region, engagement level, and other relevant criteria to enhance message relevance and campaign effectiveness.
- Provide the design team with comprehensive creative briefs, content hierarchy, and visual direction to ensure on-brand, responsive, and conversion-optimized email layouts.
- Review email designs and proofs for clarity, accessibility, brand alignment, and campaign objectives.
- Manage and maintain the technical email infrastructure, including platform configuration, sending domains, DNS authentication (SPF, DKIM, DMARC), and sender identities.
- Configure and monitor integrations between email platforms, CRM systems, website forms, landing pages, analytics tools, and lead management workflows, troubleshooting any data or delivery issues.
- Build, schedule, and launch campaigns with attention to personalization, tracking, suppression rules, and quality assurance.
- Plan and execute A/B tests on subject lines, copy, design, offers, send times, and audience segments to optimize campaign performance.
- Track and analyze key metrics such as deliverability, bounce rates, open and click-through rates, conversions, and pipeline contribution.
- Produce regular campaign performance reports with actionable insights and recommendations.
- Continuously optimize campaigns to improve qualified lead generation and SQL conversion rates.
- Collaborate with Revenue Operations and Sales to align lead scoring, lifecycle stages, routing, attribution, and follow-up processes.
- Maintain email deliverability and database health through list hygiene, suppression management, sender reputation monitoring, and compliance with email marketing regulations including CAN-SPAM.
- Document campaign processes, testing outcomes, templates, and best practices to enable scalability and repeatability.

Required Qualifications:
- Minimum of 3 years’ experience in B2B email marketing, lifecycle marketing, demand generation, or marketing automation roles.
- Proven track record of planning and executing email campaigns that generate qualified leads and contribute to sales pipeline growth.
- Strong copywriting and editing skills with the ability to craft persuasive, audience-specific email content.
- Hands-on experience with email marketing platforms, marketing automation tools, and CRM-based campaign tracking.
- Technical expertise in setting up and maintaining email infrastructure including DNS records, SPF, DKIM, DMARC, and deliverability monitoring.
- Experience integrating email platforms with CRM, website forms, landing pages, and analytics tools, with troubleshooting skills.
- Deep understanding of audience segmentation, lead nurturing, lifecycle stages, lead scoring, personalization, and conversion paths.
- Ability to analyze campaign data, identify performance drivers, and implement improvements.
- Knowledge of email deliverability best practices, sender reputation, list hygiene, consent management, and compliance requirements.
- Strong visual judgment and understanding of responsive email design, content hierarchy, accessibility, and conversion-focused layouts.
- Excellent collaboration skills to provide creative direction and work effectively with design, content, Revenue Operations, and Sales teams.
- Exceptional project management skills with the ability to juggle multiple campaigns and deadlines while maintaining high quality.
- Attention to detail and a disciplined approach to quality assurance for all campaign elements.

Preferred Qualifications and Benefits:
Experience in B2B SaaS, eLearning, HR technology, or workforce development sectors is preferred. Basic knowledge of HTML and CSS for email is also advantageous.

This role offers the opportunity to lead impactful email marketing initiatives within a dynamic, cross-functional environment focused on driving measurable business results.