PolyUno is a forward-thinking company focused on creating innovative software and growth systems that empower clients to scale effectively. We are seeking an Outbound Email Specialist to take full ownership of the cold email process for multiple clients, managing everything from technical infrastructure to campaign conversions. This role requires a hands-on approach to building and executing outbound email strategies that drive engagement and measurable results.
Key Responsibilities
- Write compelling copy and design high-deliverability outbound email campaigns tailored to various clients.
- Manage the entire email stack, including domain purchasing, DNS setup (SPF/DKIM/DMARC), workspace configuration, and inbox warm-up sequences.
- Utilize automation tools such as Make.com, Clay, or similar platforms to personalize email introductions and enhance campaign effectiveness.
- Build and segment prospect lists, and conduct A/B testing on subject lines, email copy, and calls-to-action to optimize performance.
- Analyze key metrics such as open rates, reply rates, and conversions, making data-driven adjustments to improve outcomes.
- Develop automations using AI tools and no-code platforms to streamline workflows and increase efficiency.
- Work proficiently across multiple email and outreach tools including Outreach, EmailBison, Klaviyo, and ZapMail.
- Focus on two primary performance metrics for advancement: generating replies from outbound emails and increasing click-through rates on promotional emails to subscribers.
Required Qualifications
- 3 to 6 years of direct experience in outbound or cold email marketing.
- Comprehensive understanding of the end-to-end email process, including domain acquisition, inbox warming, list building, segmentation, and testing.
- Proficiency with outreach and email tools such as Outreach, EmailBison, and ZapMail.
- Experience using automation platforms like Make.com and Clay to add personalized elements to email campaigns.
- Comfortable leveraging AI tools such as Claude and GPT to enhance copywriting and campaign strategy.
- Strong knowledge of email deliverability best practices and sender reputation management.
- Excellent written communication skills and the ability to work independently in a remote environment.
- Expertise in email marketing software and marketing automation tools to build and manage campaigns effectively.
- Solid skills in marketing analytics for monitoring and optimizing email performance.
- Proficiency in lead generation techniques to identify and engage potential clients.
- Ability to critically analyze data and adapt strategies to improve campaign results.
Preferred Qualifications and Benefits
- Experience with B2B or B2C marketing campaigns is advantageous.
- A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Candidates should be self-motivated, detail-oriented, and capable of meeting deadlines while working remotely.
- Please come prepared to share examples of past campaigns, including designs, open rates, reply rates, and conversion metrics.
- The salary range for this position is 80,000 to 100,000 PKR, with an additional bonus of 25,000 PKR per successful close.
This role offers a unique opportunity to lead outbound email initiatives in a dynamic, remote-first environment, contributing directly to client growth and success.
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