Posted Mar 27, 2026 165 views
We are looking for a detail-oriented and experienced Email Marketing Specialist to join our team in Lahore. In this role, you will be responsible for designing, executing, and optimizing email campaigns that engage our audience and drive measurable business results. You will leverage your expertise with email marketing platforms, particularly Salesforce, to develop communication strategies that align with our brand identity and overall marketing goals. This position requires a hands-on approach to campaign management, data analysis, and collaboration with cross-functional teams to ensure consistent and effective messaging.
Key Responsibilities
- Plan, create, and manage a variety of email marketing campaigns, including promotional offers and lifecycle communications.
- Use Salesforce and other email marketing tools to set up, automate, and monitor campaigns efficiently.
- Write persuasive email copy and design layouts that follow brand guidelines and appeal to the target audience.
- Segment email lists based on customer behavior, preferences, and demographics to deliver personalized messaging.
- Build and maintain email lists through various tools and strategies to increase outreach.
- Conduct A/B testing on subject lines, content, and design elements to improve open and click-through rates.
- Develop advanced workflows and nurture sequences to automate personalized email responses.
- Track and analyze key campaign metrics such as open rates, click-through rates, and conversions, and prepare detailed performance reports.
- Ensure compliance with email marketing laws and regulations, including CAN-SPAM and GDPR.
- Collaborate with content creators, designers, and marketing teams to maintain consistent messaging across all campaigns.
- Stay updated on industry trends, new tools, and best practices to continuously enhance campaign effectiveness.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3 to 5 years of experience in email marketing or B2B outreach.
- Proficiency in Salesforce email marketing platform with a minimum of 3 years of hands-on experience.
- Strong understanding of email marketing best practices, deliverability, and list management.
- Excellent copywriting and editing skills with keen attention to detail.
- Analytical skills with experience using tools like Google Analytics to measure and interpret campaign performance.
- Exceptional organizational skills and the ability to manage multiple campaigns simultaneously.
This is a full-time, on-site position based in Lahore. Candidates should be prepared to work from the office. The monthly salary for this role is up to Rs150,000. If you are passionate about email marketing and eager to contribute to a dynamic team, we encourage you to apply.
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