Email Marketing Specialist

Located at The Grand Square Mall in Gulberg III, Lahore, this full-time position offers an excellent opportunity for fresh graduates or candidates with up to one year of experience to start a career in email marketing. The role requires working on-site during night shifts and involves planning, creating, and managing email campaigns designed to engage audiences and drive measurable results.

Key Responsibilities:
- Create, schedule, and send various email campaigns including newsletters, promotions, and follow-ups.
- Build and maintain email lists and audience segments to target communications effectively.
- Write clear and engaging subject lines and email content to maximize open and click rates.
- Set up basic automation workflows such as welcome series and follow-up emails.
- Monitor key email metrics like open rates, click-through rates, and conversions, and prepare simple performance reports.
- Ensure email lists are clean and adhere to deliverability and anti-spam best practices.
- Conduct A/B testing on subject lines and content to optimize campaign performance.

Required Qualifications:
- Up to one year of experience in email marketing, including internships.
- Basic familiarity with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, Brevo, or similar tools.
- Strong written English skills with the ability to craft compelling copy.
- Understanding of fundamental email metrics including open rate, click-through rate, and bounce rate.
- Willingness to learn, accept feedback, and continuously improve.
- Availability to work night shifts on-site.
- Basic knowledge of HTML/CSS for email template customization is an advantage.

Preferred Qualifications and Benefits:
- The company provides comprehensive training and hands-on learning opportunities to help develop your skills.
- There are clear growth prospects within the organization for motivated individuals.
- The work environment is friendly and supportive, encouraging collaboration and professional development.
- Monthly compensation ranges from Rs35,000 to Rs50,000.

This role is ideal for candidates eager to gain practical experience in email marketing within a dynamic, on-site setting. If you are enthusiastic about digital marketing and ready to contribute during night shifts, this position offers a solid foundation to build your career.