Information Process Solutions (IPS Pakistan) is seeking a detail-oriented and results-driven Email Marketing Specialist to join its expanding marketing team in Lahore. This full-time, onsite role involves managing email campaigns from planning through execution, focusing on audience segmentation, automation, content creation, and performance optimization. The position requires working Monday to Friday with shift hours from 5:30 PM to 2:30 AM. The ideal candidate will have hands-on experience in email marketing strategies and tools, with a strong ability to analyze data and improve campaign effectiveness.
Key Responsibilities
- Plan, execute, and manage multiple email marketing campaigns, ensuring timely and accurate delivery.
- Coordinate campaign schedules, target audiences, and content development to align with marketing objectives.
- Create engaging and relevant email content, including compelling subject lines, copy, and calls-to-action.
- Develop and manage audience segments to deliver personalized communications.
- Set up and manage email automation workflows to streamline communications and enhance campaign performance.
- Conduct A/B testing on various campaign elements to optimize results.
- Monitor key email marketing KPIs and analyze campaign data to identify trends and opportunities.
- Prepare detailed performance reports and provide actionable recommendations for continuous improvement.
- Collaborate effectively within a fast-paced marketing environment to meet deadlines and quality standards.
Required Qualifications
- Proven knowledge of email campaign planning, execution, and management.
- Ability to handle multiple campaigns simultaneously while maintaining high accuracy and quality.
- Strong copywriting skills and expertise in audience segmentation.
- Experience creating personalized and engaging email content tailored to target audiences.
- Familiarity with email automation tools and A/B testing methodologies.
- Competence in setting up workflows and optimizing campaigns based on performance metrics.
- Solid understanding of email marketing KPIs and performance measurement.
- Strong analytical skills with the ability to interpret data effectively.
- Excellent attention to detail, organizational skills, and time management.
- Ability to work collaboratively in a dynamic marketing team environment.
Preferred Qualifications and Benefits
Candidates with practical experience in email marketing platforms, CRM systems, marketing automation tools, and analytics/reporting software will be preferred. IPS Pakistan offers a competitive salary package ranging from PKR 100,000 to PKR 170,000 per month, along with a comprehensive benefits program designed to support employee well-being and professional growth.
Benefits include health insurance covering both inpatient and outpatient services, semi-annual performance increments in January and July, and a monthly inflation allowance of PKR 7,000. Employees also have access to professional training and certification opportunities, career development programs, subsidized or in-house meals, an on-site gym, and recreational facilities. The company fosters a collaborative and performance-driven work environment with exposure to international projects and diverse marketing campaigns.
Joining IPS Pakistan means becoming part of a dynamic marketing team focused on delivering impactful email campaigns that reach diverse audiences. This role offers the opportunity to develop expertise in email strategy, content creation, automation, analytics, and ongoing campaign optimization. The position is based onsite in Lahore, with working hours from 5:30 PM to 2:30 AM, Monday through Friday.
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