Email Marketing Specialist

SiliconNexus, a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development, is seeking a creative and results-oriented Email & LinkedIn Marketing Executive. This role focuses on enhancing digital outreach, generating qualified leads, and strengthening the company’s online presence. The successful candidate will work closely with Business Development and Marketing teams to drive brand awareness and support business growth through strategic email and LinkedIn marketing campaigns.

Key Responsibilities

Email Marketing: Plan, create, and execute targeted B2B email campaigns. Manage and maintain high-quality email lists, design engaging templates, and develop compelling marketing content. Segment audiences and personalize campaigns to boost engagement. Monitor campaign metrics such as open rates, click-through rates, and conversions. Conduct A/B testing and optimize campaigns based on performance data. Ensure compliance with email marketing best practices and anti-spam regulations.

LinkedIn Marketing: Develop and implement LinkedIn marketing and lead generation strategies. Optimize company and executive LinkedIn profiles for maximum impact. Use LinkedIn Sales Navigator and outreach campaigns to generate qualified B2B leads. Create engaging posts, articles, and promotional content. Build and nurture relationships with prospects and decision-makers. Participate actively in LinkedIn communities and industry discussions to increase brand visibility.

Lead Generation & CRM: Identify potential clients through LinkedIn, email campaigns, and research. Qualify leads before passing them to the Business Development team. Maintain accurate lead records in CRM systems and track outreach activities. Prepare weekly performance reports to monitor progress.

Content & Campaign Management: Collaborate with designers to develop campaign creatives and coordinate marketing calendars and schedules. Ensure consistent messaging across all digital channels. Stay updated on the latest trends in email marketing and LinkedIn strategies.

Performance & Reporting: Analyze campaign performance using marketing analytics tools. Prepare weekly and monthly KPI reports. Continuously optimize campaigns to improve lead quality and return on investment.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. Between 2 to 4 years of experience in Email Marketing, LinkedIn Marketing, Digital Marketing, or B2B Lead Generation. Strong understanding of B2B marketing strategies, preferably within the IT or Software Services industry. Excellent written English and communication skills. Proficient analytical and reporting abilities. Ability to work independently and meet campaign deadlines.

Technical Skills: Proficiency with LinkedIn Sales Navigator, LinkedIn Campaign Manager, and various email marketing platforms such as Apollo, Instantly, Smartlead, Mailchimp, Brevo, and HubSpot. Experience with CRM systems including HubSpot, Zoho, Salesforce, and Pipedrive. Familiarity with lead generation tools, Microsoft Excel or Google Sheets, Google Analytics, Canva (basic), and AI-powered marketing tools like ChatGPT.

Preferred Qualifications and Benefits

Experience in cold email outreach and knowledge of email deliverability, domain reputation, and email verification tools. Understanding of SPF, DKIM, and DMARC protocols. Familiarity with automation platforms such as Zapier or Make. Basic knowledge of SEO and content marketing. Experience working with international clients is a plus.

SiliconNexus offers a competitive salary package, fuel and medical benefits, and performance-based incentives. The company supports professional growth and career advancement, providing exposure to international markets and clients. Employees enjoy a collaborative, innovative work environment with continuous learning opportunities.

Working Hours: 04:00 PM – 01:00 AM (On-site)

Location: New Liberty Tower, Model Town Link Road, Lahore

This full-time, on-site position is ideal for candidates passionate about digital marketing, lead generation, and driving business growth through strategic outreach.