Email Marketing Specialist

We are seeking an experienced Email Marketing Manager to lead our email marketing efforts from strategy development through to execution. In this role, you will design targeted campaigns and automated lifecycle journeys that attract, engage, and retain customers. Using data-driven insights, you will continuously optimize performance to achieve measurable results.

Key Responsibilities

- Plan and execute email campaigns and newsletters on a consistent schedule to maintain audience engagement.
- Develop and enhance automated email flows such as welcome series, abandoned cart reminders, post-purchase follow-ups, and win-back campaigns.
- Segment audiences effectively and personalize content based on behavioral and purchase data to increase relevance and conversion rates.
- Conduct A/B testing on subject lines, email content, and send times, applying insights to improve campaign effectiveness.
- Monitor key metrics including open rates, click-through rates, conversions, revenue per email, list growth, and unsubscribe rates to evaluate campaign success.
- Ensure email deliverability and maintain list health while complying with regulations such as CAN-SPAM, GDPR, and CASL.
- Collaborate closely with design, copywriting, product, and sales teams to ensure consistent messaging across all communications.
- Manage the email marketing platform and assess new tools and technologies to enhance program capabilities.

Required Qualifications

- Minimum of 5 years of hands-on experience in email marketing, preferably within the B2B SaaS or software industry.
- Proficiency with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, Braze, Marketo, or similar tools.
- Strong writing skills with the ability to craft clear, persuasive email copy.
- Comfort working with data, including dashboards and designing tests to optimize campaigns.
- Working knowledge of HTML and CSS to create responsive email templates.
- Deep understanding of audience segmentation, email deliverability best practices, and lifecycle marketing strategies.
- Excellent organizational skills to manage multiple campaigns and meet deadlines efficiently.

This role offers the opportunity to take full ownership of a dynamic email marketing program, working in a collaborative environment where data-driven decision-making is valued. If you are passionate about leveraging email marketing to drive customer engagement and business growth, this position is an excellent fit.