Event Specialist

Salt Pakistan is seeking a creative, organized, and results-oriented Event Specialist to join its marketing team. The successful candidate will be responsible for planning, coordinating, and executing high-quality events that uphold the brand’s premium image. This role involves managing a variety of events including grand openings, promotional activities, VIP experiences, brand activations, and special occasions across Salt Pakistan’s branches. The Event Specialist will ensure that every event is professionally executed, aligns with brand standards, and contributes to customer engagement, brand awareness, and business growth.

Key Responsibilities

- Plan and execute grand openings, restaurant launches, VIP gatherings, promotional events, and special occasions.
- Develop creative event concepts that align with Salt Pakistan’s brand identity and marketing goals.
- Collaborate with Marketing, Operations, Front of House (FOH), Back of House (BOH), and senior management to ensure seamless event execution.
- Prepare detailed event proposals, budgets, timelines, checklists, and execution plans.
- Identify, negotiate, and manage relationships with vendors, event agencies, decorators, photographers, videographers, and other suppliers.
- Oversee event logistics including venue setup, branding, décor, equipment, guest arrangements, and on-site coordination.
- Coordinate influencer visits, media events, brand collaborations, and promotional activities.
- Maintain consistent brand presentation across all event materials, signage, guest communications, and setups.
- Conduct site visits and prepare operational plans prior to each event.
- Monitor event expenses to ensure adherence to approved budgets.
- Manage event-day activities, troubleshoot issues, and ensure timely execution.
- Handle guest lists, invitations, RSVPs, VIP arrangements, and post-event follow-ups.
- Collect feedback and prepare comprehensive post-event reports covering attendance, engagement, expenses, and outcomes.
- Maintain a database of vendors, event partners, and potential brand collaboration opportunities.
- Support marketing campaigns, seasonal promotions, new branch openings, and other brand-building initiatives.

Required Qualifications

- Bachelor’s degree in Marketing, Event Management, Public Relations, Hospitality Management, or a related field is preferred.
- Proven experience in event planning and execution is essential.
- Demonstrated ability to coordinate vendors, manage budgets, and oversee events from inception to completion.
- Strong planning, organization, and coordination skills.
- Excellent communication, negotiation, and interpersonal abilities.
- Creativity with strong attention to detail.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong problem-solving and decision-making skills.
- Professional presentation and confidence in interacting with VIPs and external stakeholders.
- Ability to work under pressure and adapt to last-minute changes.
- Flexibility to work evenings, weekends, and public holidays as required by event schedules.

Preferred Qualifications and Benefits

Experience working with premium restaurants, international hospitality brands, lifestyle brands, or established event agencies is highly advantageous. Familiarity with grand openings, corporate events, influencer engagements, and brand activations will be considered a strong asset.

The role offers a monthly salary range of Rs. 80,000 to Rs. 100,000. The position requires in-person attendance at assigned locations within Pakistan.

The Event Specialist will be expected to represent Salt Pakistan professionally, delivering memorable and high-quality experiences that enhance the brand’s reputation, attract new customers, and support the company’s growth. The ideal candidate will demonstrate ownership, creativity, accountability, and excellent cross-departmental coordination.