NielsenIQ is a global leader in measurement and data analytics, providing the most comprehensive and trusted insights into consumers and markets worldwide. Serving consumer packaged goods manufacturers, fast-moving consumer goods companies, and retailers, NielsenIQ combines proprietary data with additional sources to deliver actionable intelligence. This enables clients to understand current market dynamics, anticipate future trends, and make informed decisions to drive innovation and growth. Operating in over 90 countries and covering more than 90% of the global population, NielsenIQ is at the forefront of consumer intelligence.

Key Responsibilities

- Manage client relationships independently by addressing queries comprehensively and handling multiple projects simultaneously.
- Develop research proposals and instruments based on client briefs, aligning with their marketing or business challenges.
- Prepare detailed reports with clear recommendations, demonstrating a thorough understanding of report structure and content.
- Apply knowledge of various research methodologies, including Brand Health Tracking (BHT), Usage & Attitude (U&A) studies, and segmentation studies, to interpret and analyze data effectively.
- Design and implement analysis plans tailored to project objectives, maintaining a client-focused approach throughout project execution.
- Develop questionnaires and other research materials as required.
- Participate actively in the planning and execution phases of research projects.
- Oversee research projects from initiation through data collection, analysis, and final reporting.
- Ensure timely and budget-compliant completion of projects, with a solid understanding of project costing frameworks.

Required Qualifications

- Minimum of six months’ experience in market research.
- Bachelor’s degree in Statistics, Management, Marketing, Business, or related fields.
- Practical experience in primary quantitative market research and familiarity with consumer research measurement methodologies.
- Strong analytical skills with the ability to work effectively with large datasets.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Excel and PowerPoint.
- High attention to detail and ability to thrive in a fast-paced environment.
- Capability to work both independently and collaboratively within a team.

Preferred Qualifications and Benefits

- Flexible working environment that supports work-life balance.
- Volunteer time off to encourage community engagement.
- Access to LinkedIn Learning for continuous professional development.
- Employee Assistance Program (EAP) offering support for personal and professional challenges.

NielsenIQ integrates artificial intelligence (AI) tools throughout the recruitment process to enhance efficiency and ensure fair, consistent candidate evaluation. These tools assist with résumé screening, assessments, interview scheduling, job matching, and administrative tasks. All AI use is governed by principles of fairness, transparency, human oversight, and inclusion, with final hiring decisions made by humans. The company regularly reviews AI applications to mitigate bias and comply with legal standards. Candidates requiring accommodations or wishing to request human review may contact their local HR representative.

NielsenIQ is a global consumer intelligence company, recently expanded through a merger with GfK, combining extensive retail data and consumer insights with advanced analytics. As an Advent International portfolio company, NielsenIQ operates in over 100 markets worldwide, delivering a holistic view of consumer behavior and market trends.

NielsenIQ is deeply committed to Diversity, Equity, and Inclusion, fostering an inclusive workplace that reflects the diversity of the communities served. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic. The company encourages individuals who value inclusivity and equity to join its mission of driving meaningful impact.

For more information about NielsenIQ’s diversity and inclusion initiatives, please visit their official website.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Age:
18 - 65 Years
Minimum Education:
Bachelors
Career Level:
Mid-Level
Maximum Experience:
5 Years
Apply Before:
Oct 21, 2026
Posting Date:
Oct 15, 2026

NielsenIQ

· 11-50 employees - Karachi

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