Executive Marketing Manager

A UAE-based modern Data & AI consultancy is seeking a Marketing Executive and Marketing Manager to join their onsite team in Lahore. This role is pivotal in transforming strategic marketing plans into actionable weekly execution, ensuring timely delivery and high-quality output. The successful candidate will manage marketing efforts across the company’s B2B Data & AI consultancy, their B2C AI life-coaching app, and upcoming product launches. They will oversee the marketing calendar, production pipeline, and maintain quality standards while leading a small team of content, social media, SEO, and design specialists. Regular reporting to the CMO with clear metrics and recommendations is also a key part of the role.

Key Responsibilities:
- Own and manage the marketing calendar and content production pipeline from briefing to publication across all company products.
- Plan, assign, and prioritize weekly tasks for the marketing team, conducting regular stand-ups to ensure deadlines are met.
- Review all content before publishing to ensure brand consistency, factual accuracy, and approved product claims, routing items requiring CMO approval.
- Execute end-to-end campaigns and product launches, including briefing, timeline management, asset creation, publishing, and follow-up.
- Manage social media channels (LinkedIn, Instagram, X, Reddit, TikTok, YouTube Shorts), including scheduling, community engagement, and moderation.
- Oversee LinkedIn thought-leadership initiatives for company founders, managing content calendars, drafting support, scheduling, and engagement tracking.
- Lead blog and SEO operations, including keyword research, article briefs, on-page optimization, publishing, and adapting content for AI search engines.
- Coordinate with graphic designers and video editors to ensure creative outputs align with briefs and brand guidelines.
- Utilize AI tools daily to enhance content workflows, speeding up drafting and repurposing while maintaining human quality control.
- Collaborate with the sales team to transfer marketing leads, maintain lead tracking, and develop sales enablement materials such as case studies and one-pagers.
- Monitor KPIs across channels, producing weekly scorecards and monthly performance reports with actionable insights for the CMO.
- Maintain marketing tools, templates, asset libraries, and documentation to ensure team alignment and efficiency.
- Mentor and develop Marketing Executives and specialists, providing feedback to elevate team performance.

Required Qualifications:
- 2 to 7 years of experience in digital, content, or social media marketing.
- Bachelor’s degree in Marketing, Communications, Business, Media, or a related field.
- Proven experience managing multi-channel content calendars and campaigns from planning through to results.
- Excellent written and spoken English with strong attention to tone, accuracy, and detail.
- Strong project management skills with proficiency in tools like Notion, ClickUp, Asana, or Trello.
- Solid understanding of SEO and content marketing, including keyword research, on-page optimization, and content briefing.
- Comfortable with analytics tools such as Google Analytics or PostHog and capable of translating data into clear reports.
- Daily practical experience using AI tools (e.g., ChatGPT, Claude) for research, drafting, and repurposing, with good judgment for human editing.
- Experience leading or coordinating small teams of writers, designers, or marketing executives.

Preferred Qualifications and Benefits:
- Experience with short-form video editing tools such as CapCut.
- Hands-on experience managing paid campaigns on platforms like Meta, Google, LinkedIn, or Reddit.
- Background in marketing for AI, data, or technology companies.
- Experience marketing health, wellness, or self-improvement apps.
- Exposure to international markets including the UAE, North America, or the UK.
- Previous work experience in digital or creative agencies.
- Basic design skills using Canva or Figma.

Additional Details:
- Work schedule: Monday to Friday, 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM.
- Work mode: Full-time, onsite in Lahore (Adda Plot).
- Salary: Competitive market-based compensation.

Benefits include:
- Health insurance and medical coverage.
- Paid annual leave plus public holidays in Pakistan.
- Learning budget for courses and certifications, along with access to paid AI and marketing tools.
- Performance-based bonuses and annual salary increments.
- Opportunity to work on innovative AI and data intelligence projects.