Executive Media Planning, Pakistan

WPP Media is a global leader in media investment management, combining creativity, data, and technology to drive transformational growth for some of the world’s most recognized brands. As part of WPP, the world’s largest media company, WPP Media leverages its AI-driven platform and proprietary tools to deliver personalized media solutions at scale. This role offers an exciting opportunity to work in a dynamic environment that blends traditional and digital media planning, collaborating with expert teams and media partners to create impactful campaigns. The position requires embracing WPP’s core values of collective leadership, openness, trust, and optimism to inspire creativity and growth.

Key Responsibilities
- Collaborate closely with Media Planners to develop, maintain, and execute media plans across traditional and digital channels.
- Prepare and update purchase orders and media flowcharts, ensuring accuracy and alignment with campaign objectives.
- Manage campaign launches, troubleshoot issues with media teams and vendors, and ensure timely delivery.
- Track client and competitor activities, analyze data, and provide actionable recommendations for campaign optimization.
- Maintain strong relationships with media suppliers and internal stakeholders to integrate solutions effectively.
- Take ownership of client reporting, utilizing various media and third-party resources to deliver comprehensive insights.
- Monitor client billing processes and resolve any discrepancies promptly.
- Participate in media strategy meetings, contribute new ideas, and support the development of innovative media plans.
- Steward media buys in-market to ensure campaign continuity and successful execution.
- Maintain detailed and organized files for each client, demonstrating strong campaign and timeline management skills.
- Acquire knowledge of demographic profiles and evolving consumer behaviors to inform media strategies.

Required Qualifications
- Minimum of 1 year of experience in media, digital, or marketing roles; fresh graduates with relevant degrees are encouraged to apply.
- Bachelor’s or Master’s degree in Marketing, Media Sciences, or a related field from a reputable university.
- Strong analytical skills with the ability to interpret data and extract meaningful insights.
- Excellent organizational and interpersonal skills, capable of managing multiple priorities and building relationships.
- Experience handling marketing campaigns across mainstream media platforms.
- Awareness of current cultural and consumer trends impacting the media landscape.
- A curious mindset with a passion for learning and leveraging opportunities to support brand growth.

Preferred Qualifications and Benefits
- Experience in digital media is considered an advantage.
- Employees at WPP Media benefit from a supportive and inclusive culture focused on professional growth and wellbeing.
- Access to global networks and resources within WPP to enhance career development and industry knowledge.
- Competitive medical, vision, and dental insurance plans, along with significant paid time off and mental health awareness initiatives.
- A hybrid work environment encouraging collaboration and flexibility, with approximately four days in the office weekly.
- Commitment to diversity, equity, and inclusion, fostering a respectful workplace where all employees can thrive.
- Opportunities to participate in employee resource groups, team events, and thought leadership sessions.

WPP Media Pakistan is at the forefront of the country’s rapidly evolving digital landscape, driven by increasing internet penetration and social media growth. This environment offers unique opportunities to specialize in areas such as e-commerce, digital content, video planning, technology, and data analytics. Candidates who join WPP Media will be part of a forward-thinking team dedicated to shaping the future of media in Pakistan and beyond.