Executive - Performance Marketing

We are seeking a skilled Digital Marketing Specialist to plan, execute, and optimize paid marketing campaigns that drive measurable results. The ideal candidate will be responsible for monitoring campaign performance, maximizing return on ad spend (ROAS), and managing budgets effectively. This role requires close collaboration with creative and content teams to ensure seamless campaign execution. Staying current with the latest digital marketing trends and platform updates is essential to maintain a competitive edge.

Key Responsibilities

- Plan, implement, and optimize paid marketing campaigns across various digital platforms.
- Continuously monitor campaign performance metrics and adjust strategies to maximize ROAS.
- Analyze campaign data and prepare detailed performance reports for stakeholders.
- Manage advertising budgets and refine audience targeting to improve campaign effectiveness.
- Collaborate with creative and content teams to align campaign messaging and execution.
- Keep abreast of emerging digital marketing trends, tools, and platform updates to enhance campaign strategies.

Required Qualifications

- Proven experience in managing paid digital marketing campaigns.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in budget management and audience segmentation techniques.
- Excellent communication and teamwork skills to coordinate with cross-functional teams.
- Up-to-date knowledge of digital marketing platforms and industry best practices.

Compensation and Work Location

The position offers a starting salary of Rs 80,000 per month. This is an in-person role, requiring the candidate to work from the designated office location.

If you are passionate about driving impactful marketing campaigns and have a keen eye for data-driven decision-making, we encourage you to apply for this opportunity.