Executive Performance Marketing

New Trend International Industries, a prominent cosmetics manufacturer with over 30 years of experience in the fast-moving consumer goods (FMCG) sector, is seeking a results-oriented Executive – Performance Marketing. The company is dedicated to delivering innovative and high-quality beauty products while maintaining a strong focus on sustainable growth and adapting to the evolving FMCG landscape. Joining the team means becoming part of a dynamic environment that values creativity, performance, and long-term brand development.

Key Responsibilities

- Plan, build, and launch paid advertising campaigns across platforms including Meta, Google (Search, Shopping, Performance Max, YouTube), TikTok, and Snapchat.
- Structure accounts, audiences, and bidding strategies to support prospecting, retargeting, and retention efforts.
- Manage daily budgets and pacing across multiple brands in alignment with monthly spend plans.
- Monitor campaign performance daily, optimizing for key metrics such as ROAS, CPA, CTR, and conversion rates.
- Conduct structured A/B testing on creatives, audiences, offers, and landing pages to identify winning strategies.
- Identify creative fatigue early and collaborate with the creative team to develop new hooks and formats.
- Scale successful campaigns quickly and pause underperforming ones to maximize efficiency.
- Set up and maintain tracking systems including Meta Pixel, Conversions API, TikTok Pixel, and Google Ads conversion tracking via Google Tag Manager.
- Analyze funnel drop-offs and attribution using GA4 and platform data to inform optimization.
- Prepare clear, insightful weekly and monthly performance reports with actionable recommendations.
- Collaborate closely with creative, e-commerce, and customer service teams to ensure alignment on offers, stock availability, and messaging.
- Maintain and optimize product feeds and catalogs across Meta, Google Merchant Center, and TikTok platforms.
- Stay updated on platform changes, advertising policies, and new ad formats to keep campaigns competitive.

Required Qualifications

- 2 to 4 years of hands-on experience managing paid media campaigns, preferably within e-commerce or direct-to-consumer (D2C) sectors.
- Demonstrated success with Meta Ads and Google Ads campaigns, able to discuss spend, ROAS, and optimizations made.
- Working knowledge of TikTok Ads; experience with Snapchat Ads is an advantage.
- Proficiency with GA4, Google Tag Manager, pixels, and Conversions API for accurate tracking and measurement.
- Strong skills in Excel or Google Sheets for budget management and reporting.
- Solid understanding of e-commerce funnel metrics such as Average Order Value (AOV), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), and conversion rates.
- Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications and Benefits

- Certifications such as Meta Blueprint or Google Ads are highly desirable.
- Experience working with beauty, skincare, or fashion brands is a plus.
- Familiarity with managing product catalogs and Shopping/Performance Max campaigns.
- Basic knowledge of Conversion Rate Optimization (CRO) and landing page best practices.
- Experience with Looker Studio or other dashboarding tools for data visualization.

Who You Are

You are a data-driven marketer who understands that creativity is essential to social media success. You take ownership of outcomes and thrive in fast-paced environments, especially during peak sales periods. Clear communication and honest reporting, including sharing lessons from what didn’t work, are part of your professional approach.

This role offers the opportunity to contribute to a well-established company that values innovation and continuous improvement, working alongside passionate teams to drive online sales and business growth.