Executive Personal Branding & Communications Specialist

PureLogics is seeking an Executive Personal Branding & Communications Specialist to collaborate closely with senior leadership in enhancing their professional presence, authority, and thought leadership. This role focuses on transforming expertise into influence by developing strategic personal branding, expanding audiences, and building meaningful networks. Beyond traditional content creation and social media management, the position involves a broad range of activities including LinkedIn engagement, podcast and media outreach, speaking opportunities, and strategic relationship building to create impactful conversations that lead to new opportunities.

Key Responsibilities

- Develop comprehensive personal branding strategies, establish content pillars, and position executives effectively within their industries.
- Translate executive experiences, insights, and viewpoints into engaging thought-leadership content that resonates with target audiences.
- Conduct thorough research on industry trends, key influencers, relevant podcasts, media outlets, events, and speaking opportunities.
- Identify and actively pursue podcast appearances, media features, speaking engagements, collaborations, and networking opportunities that align with executive goals.
- Perform personalized outreach and cultivate meaningful relationships with founders, executives, podcast hosts, journalists, and other industry professionals.
- Monitor relevant conversations and recommend strategic engagement opportunities to enhance visibility and influence.
- Prepare essential materials including pitches, speaker applications, executive bios, talking points, and briefing documents.
- Support audience growth through targeted engagement and professional networking initiatives.
- Track and analyze content performance, engagement metrics, outreach efforts, opportunity pipelines, relationships, and follow-up activities.
- Maintain organized documentation, pipelines, trackers, and regular reporting to ensure transparency and efficiency across all activities.

Required Qualifications

- Minimum of 2 years’ experience in personal branding, executive communications, thought leadership, public relations, content strategy, B2B marketing, strategic outreach, or professional networking.
- Exceptional written and verbal communication skills in English.
- Strong understanding of LinkedIn dynamics, personal branding principles, thought leadership, and B2B communication strategies.
- Proven research, storytelling, and content development capabilities.
- Experience with outreach and relationship-building efforts related to podcasts, media, events, or speaking engagements.
- Excellent attention to detail, organizational skills, and ability to follow through on tasks.
- Highly proactive and self-directed with a strong sense of ownership.
- Sound judgment regarding tone, positioning, audience relevance, and professional communication standards.
- Comfortable working directly with senior leadership and managing confidential information.

Preferred Qualifications and Additional Information

Familiarity with AI-assisted research and productivity tools is considered an advantage. This role is based onsite in Lahore, Pakistan, with working hours from 1 PM to 10 PM. The position offers the opportunity to work at the intersection of executive leadership and strategic communications, playing a key role in elevating the company’s thought leadership and professional influence.