Expert Brands & Communications (Matcover)

Jazz Business is looking for an experienced Brands & Communication expert to join their core brand team in Islamabad on a contractual (Matcover) basis. This role is essential in developing and executing marketing communications and brand strategies for five major enterprise technology portfolios: Garaj Cloud, Quantica, C&IB, GSM (Mobile Enterprise Solutions), and Fixed Connectivity. The ideal candidate will combine analytical skills with creative storytelling to ensure brand consistency, deliver outstanding campaigns, and engage customers effectively across digital, social, and traditional platforms. Reporting directly to the Head of Brands & Communications - Jazz Business, this position offers a unique opportunity to shape brand positioning and communication strategies that resonate with business audiences and produce measurable results.

Key Responsibilities

- Develop and implement comprehensive brand strategies for Garaj, GSM, and Fixed portfolios to strengthen market positioning and business relevance.
- Craft a unified brand narrative that integrates Jazz Business solutions into a cohesive and value-driven identity.
- Simplify complex business priorities and technology propositions into clear, distinctive brand messaging.
- Plan and execute integrated marketing campaigns aligned with sales, product, and vertical goals, managing creative development and agency collaborations.
- Oversee multi-channel campaign rollouts, ensuring brand alignment, data-driven optimization, and impactful outcomes.
- Lead content creation across digital, PR, offline channels, social media, events, and executive communications, maintaining consistent tone, messaging, and visual identity.
- Support thought leadership initiatives by producing articles, customer stories, and industry narratives to enhance brand authority.
- Define key performance indicators (KPIs), monitor campaign performance, and prepare dashboards to track brand and campaign success.
- Analyze engagement data to generate actionable insights for optimizing ROI and refining communication strategies.
- Drive lead generation and customer engagement through campaigns, webinars, and vertical-specific activations.
- Collaborate with CRM and Sales teams to design nurturing journeys and engagement programs tailored for enterprise clients.
- Integrate brand communication efforts with product-led growth and event marketing initiatives.
- Promote internal advocacy by increasing understanding of Garaj, GSM, and Fixed offerings within Jazz Business.
- Work cross-functionally with Product, Sales, and Corporate Communications teams to ensure cohesive storytelling.
- Act as a brand guardian, ensuring consistency, compliance, and clarity across all communications.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- 6-8 years of experience in brand management, B2B marketing, or communications, preferably within telecom, technology, or SaaS sectors.
- Exceptional written and verbal communication skills.
- Strong understanding of integrated marketing communication principles.
- Analytical mindset with the ability to interpret campaign insights and apply them effectively.
- Proficiency in Microsoft Office, analytics tools, and presentation design.
- Proven ability to manage multiple stakeholders and concurrent projects efficiently.
- Creative problem-solving skills combined with strategic business acumen and keen attention to detail.

Preferred Qualifications and Benefits

Jazz is a certified Top Employer, recognized for workplace standards that align with leading global organizations. The company fosters a culture where employees are motivated to excel through forward-thinking leadership, openness, meaningful work, and continuous learning opportunities. Jazz’s core values—Customer Obsession, Truthfulness, Innovation, Collaboration, and Entrepreneurial Spirit—drive decision-making and teamwork, encouraging accountability and impactful solutions.

As Pakistan’s largest digital operator, Jazz serves over 100 million customers, advancing connectivity, digital services, financial inclusion, entertainment, and insurance. Joining Jazz means contributing to a national-scale digital transformation that expands access, unlocks opportunities, and builds a more connected future. The company’s shared ambition, “Better Life For All,” defines its work culture and the positive impact it strives to make every day.

This role is based in Islamabad and offered on a contractual (Matcover) basis. Applications must be submitted by April 8, 2026. Jazz is an equal opportunity employer committed to fostering diversity and inclusion in the workplace.