Posted Oct 16, 2026 35 views
Hayat, established in 1987, is a leading player in the fast-moving consumer goods (FMCG) sector, serving millions of consumers worldwide through a diverse portfolio of 16 strong brands. The company’s product range spans baby care with brands like Molfix and Bebem Natural; feminine care with Molped; personal healthcare including Joly, Evony, and Goodcare; home care with Bingo, Gleen, Test, and Has; tissue paper brands such as Papia, Familia, Teno, and Focus; and pet care with Sholk. As the fourth largest branded diaper manufacturer globally and the leading tissue producer across the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people across its operations.
With 21 production facilities located in eight countries—including Turkiye, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam—Hayat also manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. Its global operations are organized into three main regions: Eurasia & Americas, Middle East & Africa, and Asia Pacific, enabling the company to reach over 100 countries across five continents.
We are currently seeking sales professionals based in Lahore who are interested in future opportunities as Territory Sales Executives. Candidates with relevant FMCG experience in field sales, distributor management, and market execution will be considered as suitable roles become available.
Key Responsibilities
- Drive territory sales and consistently achieve assigned sales and distribution targets.
- Manage and nurture distributor relationships to ensure effective market coverage and sales execution.
- Guarantee product availability, outlet coverage, assortment, and visibility throughout the assigned territory.
- Conduct regular market visits to monitor sales performance, distribution levels, retail execution, and competitor activities.
- Build and maintain strong relationships with distributors, retailers, and other trade partners.
- Identify opportunities to expand distribution networks, improve outlet coverage, and increase sales within the territory.
- Monitor sales data and market trends, prepare accurate reports, and recommend corrective actions when necessary.
- Ensure the successful execution of approved trade activities, promotions, and sales initiatives.
- Collaborate with internal teams to address market challenges and support overall business objectives.
- Adhere to company policies, sales procedures, and reporting requirements.
Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, or a related discipline.
- Typically 3 to 6 years of relevant FMCG sales and distribution experience.
- Proven hands-on experience in field sales, distributor management, and market execution.
- Experience in one or more sales channels such as General Trade, Wholesale, or Modern Trade is preferred.
- Strong understanding of sales targets, distribution strategies, outlet coverage, and territory management.
- Excellent communication, negotiation, analytical, and relationship-management skills.
- Proficiency in MS Office and sales reporting tools.
- Valid driving license and willingness to travel extensively within the assigned territory.
Hayat offers an opportunity to join a globally recognized FMCG company with a strong brand presence and a commitment to growth and innovation. Candidates who meet the above criteria and are eager to contribute to a dynamic sales environment are encouraged to express their interest.
For more information about Hayat and its brands, please visit the company’s official website and social media channels.
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