eZhire is an on-demand car rental app that gets the car rental delivered right to the center with a tap on the mobile app. We are changing the way people get their car rentals. eZhire offers an efficient, convenient and elegant way to rent a car We are looking for an experienced Paid Search Specialist with minimum 4 years of relevant experience.
Job Description
We are looking for an experienced Paid Search Specialist, The Paid Search Specialist will be responsible for administering and managing Pay per Click mainly AdWords and Google Display media strategies. The ideal candidate for this role will have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving goals.
Responsibilities include but are not limited to:
• Perform daily account management and monitor pay per click accounts on Google AdWords, Bing and other search platforms.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.
• Support the new paid search campaigns for lead generation, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communicate with team and manage on project development, timelines, and results.
• Work closely with the other team members of the marketing, Development to meet goals.
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