FA Markaz - Muridke

This role focuses on driving the adoption and consumption of agricultural products among farmers at designated regional centers (Markaz). The position involves engaging directly with farmers to promote product usage, managing farmer data, and supporting field activities that enhance product visibility and farmer education. The candidate will be responsible for onboarding a significant number of farmers each quarter, conducting regular visits and gatherings, and facilitating soil sampling to ensure product relevance and effectiveness. This role plays a critical part in expanding the product’s reach and ensuring sustained farmer engagement through effective communication and resource distribution.

Key Responsibilities

- Facilitate the consumption and sale of the assigned product through farmers at the respective Markaz.
- Induct approximately 500 farmers every quarter, ensuring thorough orientation and product understanding.
- Conduct regular visits to farmers to build relationships, provide support, and gather feedback.
- Organize and manage farmer gatherings to disseminate product information and encourage community learning.
- Oversee soil sampling activities to assess soil health and guide appropriate product recommendations.
- Handle and maintain accurate farmer data, ensuring proper documentation and management for reporting and follow-up.
- Distribute and manage Point of Sale (POS) materials and product literature at farmer Deras to enhance product visibility and farmer awareness.

Required Qualifications

- Proven experience in agricultural sales, farmer engagement, or related fieldwork.
- Strong interpersonal and communication skills to effectively interact with farmers and stakeholders.
- Ability to manage large volumes of data accurately and efficiently.
- Familiarity with soil sampling techniques and agricultural product knowledge is essential.
- Demonstrated capability to organize events and manage field activities.
- Self-motivated with the ability to work independently and as part of a team.

Preferred Qualifications and Benefits

- Prior experience working with rural farming communities or agricultural extension services.
- Knowledge of local languages and dialects to facilitate better communication with farmers.
- Benefits typically include opportunities for professional growth within the agricultural sector and exposure to innovative farming practices.

This position offers a dynamic environment for individuals passionate about agriculture and rural development, providing a platform to make a tangible impact on farmer livelihoods and product success at scale.