Facebook Ads Specialist

We are seeking a dedicated Facebook Ads Specialist to manage and optimize Facebook advertising campaigns from initial strategy through ongoing performance improvements. This full-time, remote role requires working during U.S. business hours and involves close collaboration with the marketing team to drive campaign success. The ideal candidate will take full ownership of campaign planning, execution, audience targeting, budget management, and performance analysis to ensure effective and efficient ad spend.

Key Responsibilities

Campaign Planning & Strategy:
Design and build Facebook ad campaigns from scratch, aligning targeting, creative direction, and budget allocation with overall business goals.

Ad Execution & Management:
Set up, launch, and actively manage Facebook campaigns, continuously monitoring delivery, pacing, and performance to meet objectives.

Audience Development:
Research, create, and refine audience segments using custom audiences, lookalikes, and interest-based targeting to maximize reach and relevance.

Performance Analysis & Reporting:
Track key metrics across campaigns, analyze data to identify trends, and provide clear, actionable recommendations to improve results.

Creative Collaboration:
Work closely with the marketing team to brief, review, and iterate on ad creatives and copy, ensuring assets are optimized for placement and campaign goals.

Budget Management:
Manage daily and monthly ad spend responsibly, adjusting bids and budgets to meet efficiency targets without overspending.

Testing & Optimization:
Conduct structured A/B tests across audiences, creatives, and landing pages, applying insights systematically to enhance campaign performance.

Required Qualifications

- Proven hands-on experience planning and running Facebook ad campaigns, preferably within a marketing agency or fast-paced environment.
- Strong proficiency with Meta Ads Manager, including campaign structure, pixel setup, conversion tracking, and attribution settings.
- Experience managing ad budgets and being accountable for campaign performance outcomes.
- Excellent analytical skills with the ability to interpret campaign data and identify meaningful trends.
- Demonstrated experience with A/B testing and a disciplined approach to applying learnings.
- Confident communication skills, capable of presenting performance updates and recommendations clearly.

Preferred Qualifications and Benefits

Candidates who take full ownership of campaigns from launch through optimization and are comfortable working independently in a remote setting will thrive in this role. Proactive communication and early issue flagging are essential, as is a data-driven decision-making approach. Attention to detail balanced with a strategic mindset is highly valued.

What Success Looks Like

Success in this role means launching campaigns with clear targeting, creative direction, and budget strategies. Campaigns are consistently monitored and optimized, with ad spend managed responsibly to meet performance targets. A/B testing should generate actionable insights that improve results, and the marketing team receives clear, useful performance updates and recommendations.

Typical Day

Your daily focus will be on managing the ad accounts, starting with reviewing overnight campaign performance to identify opportunities for budget adjustments, creative updates, or targeting refinements. You may prepare performance reports, collaborate with designers on new creative concepts, or build campaign structures for upcoming launches. Testing is an ongoing priority, involving reviewing active experiments, deciding what to scale or cut, and setting up new tests. Most collaboration is asynchronous, so strong written communication and clear documentation are essential.

Interview Process

The selection process includes an initial recruiter screening, followed by a client interview, and concludes with a final selection stage.