Facebook ads specialist

Stitch Patches is a focused and growing company based in the United States, dedicated to creating custom patches that feel truly personalized. The company was founded with the goal of simplifying the patch-ordering process by eliminating long wait times, confusing options, and inconsistent quality. Stitch Patches strives to make custom patches easy to create and enjoyable to order, delivering a smooth and reliable customer experience. Whether customers are launching a brand, representing a team, accessorizing gear, or creating something just for fun, the company provides supportive, high-quality service. Team members join a business that values creativity, efficiency, and customer satisfaction.

The Facebook Ads Specialist role is a full-time, on-site position located in Karāchi. This position is responsible for planning, creating, and managing Facebook ad campaigns to increase brand awareness, generate leads, and drive sales for Stitch Patches. Daily tasks include conducting audience research, setting up campaigns and ad sets, writing and testing ad copy and creatives, monitoring performance metrics, and optimizing campaigns to achieve the best results. The specialist will work closely with marketing, design, and operations teams to ensure ad strategies align with business goals and promotional activities. Additionally, the role involves preparing performance reports, analyzing data to identify trends and opportunities, and staying updated on Meta advertising tools, policies, and best practices.

Key Responsibilities
- Plan, create, and manage Facebook ad campaigns focused on brand awareness, lead generation, and sales growth.
- Conduct audience research and develop targeted campaigns and ad sets.
- Write clear, compelling ad copy and collaborate with design teams on visual creatives that adhere to brand guidelines.
- Monitor campaign performance metrics and optimize campaigns based on data-driven insights.
- Collaborate with cross-functional teams including marketing, design, and operations to align advertising efforts with overall business objectives.
- Prepare detailed performance reports and analyze campaign data to identify trends and opportunities for improvement.
- Stay current with Meta advertising tools, policies, and industry best practices to ensure compliance and maximize effectiveness.

Required Qualifications
- Proven experience using Facebook Ads Manager, including campaign setup, audience targeting, and budget management.
- Strong skills in performance analysis, with the ability to interpret dashboards, track KPIs, and make data-driven optimization decisions.
- Ability to write engaging ad copy and work collaboratively on creative assets that reflect brand standards.
- Solid understanding of digital marketing fundamentals such as funnel stages, remarketing strategies, and conversion tracking.
- Familiarity with A/B testing, pixel implementation, and analytics tools like Google Analytics or similar platforms.
- Excellent organizational and time-management skills, capable of managing multiple campaigns simultaneously.
- Comfortable working on-site in Karāchi and collaborating with diverse teams in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
- Clear and professional communication skills with a proactive approach to problem-solving and continuous improvement.

Preferred Qualifications and Benefits
- Prior experience working with e-commerce or direct-to-consumer (DTC) brands is highly beneficial.
- Experience with other paid social media platforms is considered a plus.

This role offers an opportunity to join a creative and efficient team dedicated to delivering exceptional customer experiences while growing a unique brand in the custom patch industry.