Facebook Ads Strategist

We are seeking a skilled Facebook Ads Strategist to join our team and develop performance-driven creative strategies that help brands achieve higher conversions. The ideal candidate will have a deep understanding of consumer psychology, audience behavior, and Facebook advertising. This role requires the ability to craft compelling ad concepts, angles, hooks, and scripts that elevate brand performance and support scalable growth.

Key Responsibilities:
- Develop innovative creative strategies tailored to each brand’s products, target audience, market conditions, and business objectives.
- Conduct thorough research on target audiences, competitors, market trends, and brand communication to uncover creative opportunities.
- Generate conversion-focused ad concepts, hooks, angles, and creative ideas that resonate with the intended audience.
- Write engaging ad scripts that effectively capture attention, communicate product value, and drive user action.
- Identify and test different creative and messaging approaches to optimize ad performance.
- Analyze current ad campaigns and leverage insights to refine and improve future creative executions.
- Collaborate closely with designers and video editors to ensure creative direction is clearly communicated and executed.
- Create multiple creative variations for testing and identify opportunities to enhance conversion rates.
- Stay updated on successful ads, industry trends, and competitor campaigns to continuously generate fresh ideas.
- Contribute to overall creative strategies that enhance brand performance and enable scaling of successful campaigns.

Required Qualifications:
- Minimum of 2 years of experience in Facebook Ads, Creative Strategy, Copywriting, Performance Marketing, or related roles, preferably within a digital marketing agency environment.
- Strong expertise in Facebook advertising and performance-driven creative strategy development.
- Proven ability to develop ad concepts, creative angles, hooks, and scripts that drive results.
- Solid understanding of consumer psychology and how to craft conversion-focused messaging.
- Skilled in researching and understanding diverse target audiences and industry landscapes.
- Demonstrated creative thinking with the ability to generate fresh, testable ideas.
- Experience analyzing ad performance data and applying insights to improve creative direction.
- Strong communication, research, and problem-solving skills.
- Experience working with e-commerce brands is highly preferred.
- A portfolio showcasing ad concepts, scripts, creative strategies, or performance-driven campaigns will be an advantage.

Work Type: Onsite
Working Days: Monday to Saturday
Working Hours: 10 AM to 6 PM

Salary: Market Competitive

This is an excellent opportunity for a creative and analytical professional passionate about Facebook advertising and brand growth. If you have a strong portfolio and meet the qualifications, we encourage you to apply and contribute to our dynamic team.