Lead Generation Specialist - Digital Media

The Lead Generation Specialist - Digital Media actively tests and implements new strategies, channels, and tools to enhance lead quality and volume. They monitor campaign performance, analyze key metrics, and stay current on trends in digital marketing and B2B prospecting to maintain competitive advantage. The specialist demonstrates expertise in various digital advertising platforms, content marketing, email marketing, SEO, and LinkedIn tools to effectively engage prospects. By maintaining high lead-quality standards and detailed tracking, this role significantly contributes to Falcon Consulting’s overall growth and market presence through targeted, data-driven lead generation activities. This position suits a proactive individual with at least two years of relevant experience eager to innovate and consistently meet lead generation goals.

Responsibilities

Generate high-quality B2B leads through multiple digital channels including LinkedIn, Meta, Google, and email outreach.
Identify and research target companies, industries, and decision-makers in the US, UK, Europe, GCC, and other global markets.
Build and maintain targeted prospect lists with relevant decision-makers to support effective campaign outreach.
Execute multi-channel lead generation campaigns tailored to identified target markets and customer profiles.
Qualify leads based on established criteria to ensure high standards of lead quality before passing to sales.
Schedule meetings and appointments with qualified prospects for the Founder & CEO to advance sales discussions.
Collaborate closely with the Founder & CEO to align lead generation activities with company business objectives.
Test, refine, and implement new lead generation strategies, channels, and technologies to maximize campaign effectiveness.
Track and analyze lead generation campaign performance; prepare reports to highlight insights and areas for improvement.
Stay informed on industry trends, digital marketing developments, and emerging B2B prospecting tools and techniques.
Maintain detailed documentation of lead generation processes, results, and best practices to support continuous learning.
Ensure compliance with data privacy regulations and maintain ethical standards during all lead generation activities.