Head of E-Commerce

Fast Products Distribution Ltd. seeks a seasoned Head of E-Commerce to lead and expand its online business presence on Amazon, direct-to-consumer websites, and multiple marketplaces. This leadership role commands full ownership of e-commerce revenue, profitability, digital marketing strategies, and channel performance. The Head of E-Commerce will drive business growth by leveraging expert knowledge of Amazon Seller Central, Shopify/WooCommerce platforms, and digital advertising techniques. They will manage a team of 10, guiding hiring, development, and team performance to achieve commercial goals. The successful candidate will implement innovative AI, automation, and data analytics to elevate efficiency and unlock new opportunities. This role requires a strategic leader capable of overseeing online sales operations including pricing, promotions, inventory management, and customer experience enhancements. The Head of E-Commerce also identifies and pursues expansion into new products, sales channels, and international markets. The position demands at least five years of e-commerce expertise, including a minimum of two years in leadership, and a practical understanding of the UK and EU e-commerce environments. It is fully remote or office-based in Karachi—the candidate can choose:

Remote: Anywhere in Pakistan
Onsite: Karachi office
Hybrid: Available for Karachi-based candidates

The role is full-time and follows UK-aligned hours, approximately 1 PM–10 PM PKT.

Responsibilities

Lead and manage all e-commerce operations across Amazon, Shopify/WooCommerce, and other marketplaces to maximize sales and profitability.
Develop and execute comprehensive e-commerce strategies for sales growth, margin enhancement, and brand visibility in the UK and EU markets.
Drive Amazon channel success through listing optimization, pay-per-click (PPC) advertising, Brand Registry management, fulfillment by Amazon (FBA), and account health maintenance.
Enhance website performance by improving conversion rates, implementing SEO best practices, managing paid media campaigns, and optimizing email and customer relationship management (CRM) efforts.
Oversee inventory forecasting, stock availability, and coordinate with supply chain and operations teams to ensure product availability and timely deliveries.
Build, structure, and lead a high-performing e-commerce team, including recruitment, training, and performance management of up to 10 team members.
Leverage AI, automation tools, analytics, and data-driven reporting to optimize operational efficiency, drive growth, and improve revenue forecasting processes.
Identify and evaluate new product opportunities, emerging channels, and potential international markets to expand the company’s e-commerce footprint.
Manage pricing strategies, promotions, and advertising budgets to maximize sales impact while maintaining healthy profit margins.
Ensure compliance with marketplace policies and maintain high standards of account health across all online selling platforms.