Amazon PPC Manager

FBA Zest is seeking a dedicated Amazon PPC Manager to lead our pay-per-click advertising strategies on the Amazon platform. This role involves managing and optimizing advertising campaigns to maximize sales and return on investment. The ideal candidate will oversee a team of five, guiding campaign development, executing targeted sponsored product, brand, and display ads, and utilizing advanced tools like Amazon Marketing Cloud and attribution analysis to drive data-driven decisions. The role requires at least one year of experience and a deep understanding of Amazon's advertising ecosystem to effectively enhance brand visibility and product performance.
Responsibilities

Develop, implement, and manage pay-per-click advertising campaigns across Amazon Sponsored Products, Sponsored Brands, and Sponsored Display Advertising.
Lead and mentor a team of five advertising specialists to ensure campaign objectives are met and exceeded.
Analyze campaign performance using Amazon Marketing Cloud and other attribution tools to optimize budget allocation and improve ROI.
Continuously monitor keyword performance, bid strategies, and budget spend to maximize campaign efficiency and profitability.
Collaborate with cross-functional teams to align advertising efforts with overall business goals and promotional activities.
Identify emerging trends and opportunities in Amazon advertising to enhance campaign strategies.
Prepare detailed performance reports and present insights and recommendations to senior management.
Manage daily campaign operations including launch, optimization, and troubleshooting to maintain campaign health.
Ensure compliance with Amazons advertising policies and guidelines.
Maintain up-to-date knowledge of Amazon PPC best practices and incorporate innovations into campaign management.