Female Digital Marketing Specialist (Meta Ads & Google Ads)

We are looking for a skilled and motivated female Digital Marketing Specialist with hands-on experience in Meta Ads (Facebook and Instagram) and Google Ads to join our team. The successful candidate will be responsible for planning, creating, managing, and optimizing paid advertising campaigns focused on lead generation and maximizing return on investment. This role offers an excellent opportunity for someone passionate about digital marketing and well-versed in paid advertising platforms to contribute meaningfully to a dynamic and growing team.

Key Responsibilities
- Create, manage, and optimize Meta Ads campaigns across Facebook and Instagram platforms.
- Plan and execute Google Ads campaigns, including Search, Display, and Remarketing strategies.
- Conduct thorough audience research and competitor analysis to develop effective campaign strategies.
- Monitor campaign performance regularly and adjust tactics to improve results and ROI.
- Manage advertising budgets efficiently to ensure optimal allocation and maximum returns.
- Drive lead generation and conversions through targeted and data-driven advertising approaches.
- Prepare detailed weekly and monthly performance reports to evaluate campaign success.
- Continuously test different creatives, audience segments, and strategies to enhance campaign outcomes.

Required Qualifications
- Proven experience in managing Meta Ads and Google Ads campaigns with measurable results.
- Strong expertise in campaign optimization and audience targeting techniques.
- Ability to analyze campaign data and make informed, data-driven decisions to improve performance.
- Experience with A/B testing and conversion tracking methodologies.
- Solid understanding of broader digital marketing strategies and how paid advertising fits within them.
- Excellent communication and analytical skills.
- Self-motivated with the ability to work independently and consistently meet deadlines.

Preferred Qualifications and Benefits
- Experience with Google Analytics and Meta Business Manager is highly desirable.
- Basic knowledge of landing page optimization techniques to support campaign effectiveness.
- Previous experience specifically in lead generation campaigns is an advantage.
- Competitive salary package starting from Rs70,000 per month.
- Professional work environment offering opportunities for career growth in the digital marketing field.

This is a full-time position ideal for candidates eager to advance their careers in digital marketing by leveraging their expertise in paid advertising platforms. If you meet the qualifications and are driven to succeed, we encourage you to apply and become part of our innovative team.