We are seeking a dynamic Field Operations Manager to lead and oversee nationwide Brand Ambassador programs. In this role, you will be responsible for managing regional teams to successfully execute large-scale campaigns that include door-to-door consumer outreach, route mapping, and retail activations. You will monitor key performance indicators across both technical and personal care product lines to ensure campaign effectiveness and operational excellence.
Key Responsibilities:
Team Leadership: Recruit, train, and manage nationwide field teams, including team leads and Brand Ambassadors, ensuring high performance and engagement.
Campaign Execution: Develop and direct comprehensive activation workflows across urban and regional retail locations, malls, and event venues to maximize brand visibility and consumer interaction.
Performance & Reporting: Monitor daily activity targets, return on investment (ROI), budget usage, and market feedback by utilizing digital reporting tools for accurate and timely insights.
Cross-Brand Management: Customize operational strategies to align with the unique positioning of different brands, managing both high-energy utility activations and more tailored consumer engagement initiatives.
Required Qualifications:
Education: A minimum of a Bachelor’s Degree in Business, Marketing, or a related discipline is required.
Experience: At least 3 years of experience managing large-scale, nationwide activation teams or experiential marketing campaigns within FMCG or consumer products sectors. Experience specifically with door-to-door campaigns or direct-to-consumer field operations is essential.
Key Skills & Competencies:
- Proven ability to manage field teams, plan routes, and oversee logistics and performance tracking effectively.
- Strong problem-solving skills to address real-time challenges in field and operational environments.
- Proficiency with Google Workspace tools such as Sheets, Slides, and Docs for tracking and reporting purposes.
- Excellent presentation skills and the ability to manage relationships with clients and stakeholders confidently.
If you are passionate about driving impactful field operations and leading diverse teams to deliver exceptional brand experiences, we encourage you to apply. This is an exciting opportunity to contribute to nationwide campaigns and work with multiple brands in a fast-paced environment.
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