Field Sales Executive

IDENBRID INC., a leading global software company blending Japanese and Pakistani engineering expertise, is seeking a Sales Executive to join its Sales Department in Lahore. This is the company’s first dedicated sales hire focused on in-house software products, specifically their proprietary POS (Point of Sale) system. The role is full-time and onsite, targeting retailers, restaurants, and SMEs across the Pakistan market. As the pioneer sales professional, you will build the sales function from scratch, working closely with the CEO and COO to develop and execute the go-to-market strategy. Strong English communication skills are essential to align with the leadership’s vision and goals. This position requires proactive fieldwork, including face-to-face client engagement, lead generation, and deal closure.

Key Responsibilities:
- Conduct field sales by visiting retailers in person, pitching the POS product, and closing deals.
- Employ consultative selling techniques to understand each client’s operations and tailor the POS solution accordingly.
- Develop and document the sales playbook to effectively introduce the product into the Pakistani retail market.
- Generate leads through LinkedIn, cold calls, email outreach, and networking events.
- Deliver product demonstrations and presentations both online and in-person.
- Manage the sales pipeline using CRM tools, tracking all client interactions and follow-ups.
- Build and maintain strong relationships with key decision-makers such as CTOs, CEOs, and IT managers.
- Conduct market research to identify industry trends, competitors, and new opportunities.
- Prepare proposals, negotiate pricing, and finalize sales agreements.
- Provide client feedback to the product and development teams to support continuous improvement.
- Submit regular sales reports detailing pipeline status, conversion rates, and revenue forecasts.
- Establish sales processes, scripts, templates, and best practices as the first sales hire.

Required Qualifications:
- 1 to 3 years of B2B field sales experience, preferably in software, SaaS, or IT services, with exposure to retailers, restaurants, or SMEs.
- Proven track record of meeting or exceeding sales targets.
- Strong verbal and written English communication skills to effectively collaborate with Japanese leadership and report progress.
- Fluency in Urdu for client communication within the Pakistan market.
- Experience with outbound sales techniques including cold outreach, LinkedIn selling, and email campaigns.
- Ability to confidently conduct product demos and presentations.
- Self-motivated and proactive with the ability to work independently without constant supervision.
- Basic understanding of software products and technology concepts.
- Familiarity with CRM platforms such as HubSpot or Salesforce.
- Strong negotiation and objection-handling skills.
- Professional appearance and demeanor suitable for client meetings.
- Knowledge of the Pakistan IT/software market and local business environment.

Preferred Qualifications and Benefits:
- Experience selling POS systems, retail software, or SaaS products to brick-and-mortar businesses.
- Existing network of retailers, restaurant owners, or SME decision-makers in Pakistan.
- Proficiency with LinkedIn Sales Navigator.
- Understanding of retail operations including inventory, billing, and customer management.
- Previous experience in startups or small teams, comfortable managing multiple responsibilities.
- Familiarity with Pakistan’s retail and F&B market landscape.

Salary Range: PKR 60,000 to 120,000 per month, based on experience and sales performance. Performance bonuses and commission structures will be discussed.

Benefits include:
- Medical support
- Fuel allowance
- Paid leaves
- Lunch facility
- Direct mentorship from CEO and COO

IDENBRID INC. is committed to diversity and equal opportunity in its recruitment process. The role is based in Lahore (DHA Phase 3, Y Block) and requires in-person attendance. This is an exciting opportunity to shape the sales function of a growing tech company with a vision to become a global IT leader by 2044.