Posted May 18, 2026 112 views
First Manufacturing is seeking an experienced SEO Specialist to lead and enhance the organic search performance of its USA-focused leather motorcycle ecommerce brand. The ideal candidate has at least three years of SEO experience, particularly in ecommerce environments, and possesses strong skills in keyword research, on-page optimization, technical SEO, and content strategy. This role requires a proactive professional who can independently execute comprehensive SEO strategies that improve site rankings, organic traffic, and revenue. The specialist will work onsite in Lahore, Pakistan, and will primarily focus on the US market, collaborating closely with content creators, designers, and developers.
The SEO Specialist is responsible for a wide range of SEO activities, including performing technical website audits, optimizing product and category pages, developing and implementing content plans, and managing link-building campaigns. This position requires a keen analytical ability to translate SEO data into actionable business strategies while staying current with evolving industry trends and Google algorithm updates. The role operates under the direction of the Head of E-commerce/Digital Marketing Lead and is designed for a candidate who thrives in a detail-oriented and results-driven environment without managing a team.
Responsibilities
- Conduct detailed keyword research targeting US buyers, focusing on products, categories, and informational intent to maximize search visibility.
- Optimize product and collection pages through meta titles, descriptions, headings, and structured data implementation such as schema markup to improve click-through rates and rankings.
- Perform comprehensive technical SEO audits addressing site crawlability, site speed, Core Web Vitals, indexation, and proper use of canonical tags to enhance search engine performance.
- Develop and execute content strategies including long-form blog posts, buying guides, FAQs, and comparison articles to engage potential customers and improve organic traffic.
- Build and maintain internal linking structures across the Shopify storefront to enhance site navigation, crawl efficiency, and page authority distribution.
- Plan and execute ethical link-building campaigns using outreach, guest posting, digital public relations, and brand mention strategies to increase domain authority and referral traffic.
- Monitor key SEO performance indicators such as rankings, organic traffic, conversions, and revenue using tools like GA4, Google Search Console, Ahrefs, or SEMrush, and provide actionable monthly reports.
- Collaborate effectively with content writers, designers, and developers to produce SEO-friendly content and assets that align with overall marketing objectives.
- Stay abreast of Google algorithm updates and emerging SEO trends to continuously refine strategies and maintain competitive positioning in search results.
- Translate technical SEO insights into actionable recommendations for improving organic search visibility and driving business growth within the ecommerce sector.
Skills
First Manufacturing
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