Posted Jul 28, 2026 46 views
Flora Food Group is looking for an experienced Food Service Sales Manager to lead and grow its Food Service and B2B operations in the northern region of Pakistan, based in Islamabad. This role focuses on managing distributor relationships and guiding the sales team to achieve ambitious targets. The successful candidate will handle multiple key accounts, driving brand development within the Food Service channel. Reporting directly to the Channel Manager - Blue Band Food Service, the position demands confident communication skills, strong ownership of business results, and regular collaboration with senior management.
Key Responsibilities
- Manage and nurture distributor relationships while leading the sales team to consistently meet or exceed sales goals.
- Oversee key accounts across Food Service segments such as HoReCa, Wholesale, and Ecommerce.
- Develop accurate sales forecasts by analyzing various P&L factors and commercial variables.
- Collaborate with distributor sales teams and marketing to proactively launch new products.
- Lead the creation and execution of joint business plans with commercial customers, ensuring alignment with sales strategies and adapting to fast-moving market conditions.
- Maintain effective communication with internal departments and external stakeholders to enhance business growth and strengthen brand presence.
Required Qualifications
- Bachelor’s Degree in Business Administration, Marketing, or a related field.
- 3 to 5 years of relevant commercial experience, including 1 to 2 years in customer-facing sales roles within Food Service and HoReCa channels, preferably in a matrixed FMCG or food company environment.
- Strong verbal and written communication skills in English.
- Proficiency in Advanced Excel, PowerPoint, and PowerBI for data analysis and presentation purposes.
- Proven experience managing sales teams and distributor networks.
Preferred Qualifications and Additional Information
- An MBA or Master’s degree in Food Service, Hospitality, or related culinary industry exposure is highly desirable.
- Familiarity with food ingredients, bakery applications, and food service operations will be considered an advantage.
- A proactive, hunter mentality with a readiness to frequently visit customers and address their needs.
Flora Food Group is committed to fostering diversity and inclusion and encourages candidates from all backgrounds to apply, even if they do not meet every qualification listed. The company upholds equal opportunity employment and strictly prohibits discrimination or harassment based on any personal characteristics. This is an onsite role based in Islamabad, Pakistan. Interested candidates are encouraged to apply by August 10, 2026, using their current resume or LinkedIn profile.
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Flora Food Group
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