Founding GTM Engineer

Nectar Social is at the forefront of transforming how people discover, evaluate, and purchase products in today’s social-driven world. Traditional marketing no longer resonates with the next generation, who prefer authentic social interactions, trusted community recommendations, and personalized, human-centered experiences. As an AI-native social operating system, Nectar Social empowers brands to deepen relationships with their communities while creating meaningful value for both sides. Founded by former Meta product and engineering leaders, the company has secured over $30 million in funding from investors such as GV and True Ventures. Working with notable brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, and OLIPOP, Nectar Social is pioneering the future of social commerce where community, conversation, and commerce intersect.

Key Responsibilities

- Develop Internal Tools: You will be the go-to person for turning ideas from sales, marketing, and leadership into functional tools quickly. This includes end-to-end development covering front-end, data pipelines, integrations, and large language model (LLM) workflows. You will make critical build-versus-buy decisions and ensure tools are reliable and widely adopted.

- Design and Execute Outbound Strategy: Help define the outbound plays that prioritize quality over quantity, focusing on real signals, warm introductions, and data unique to Nectar Social. Build systems that allow a small team to run a highly personalized outbound motion with the care of a founder writing each email by hand.

- Leverage Proprietary Data for Outbound: Utilize Nectar’s real-time consumer insights about brand conversations to create outbound outreach that no other company can replicate, giving the team a competitive edge.

- Run Measurable Growth Experiments: Formulate hypotheses, build and launch experiments, track meetings and pipeline impact, and iterate by scaling successful tactics or killing ineffective ones. Maintain a trusted scoreboard for leadership to monitor progress.

Required Qualifications

- Proven experience shipping internal tools that are actively used, not just prototypes or demos.

- Comfortable working in an AI-native environment, regularly using tools like Claude Code or Cursor as part of your workflow.

- Hands-on experience running outbound or growth experiments with demonstrable impact on key metrics.

- Strong opinions and up-to-date knowledge on effective outreach strategies, including how these have evolved recently.

- High sense of ownership combined with a low-ego approach to collaboration and problem-solving.

Preferred Qualifications

- Familiarity with tools such as Clay, n8n, Gong, and Salesforce.

- Background in marketing technology, social data analytics, or experience selling to consumer brands.

- Previous experience as a founding team member or serving as the first GTM (Go-To-Market) engineer in a startup environment.

This role offers a unique opportunity to shape the future of social commerce by building innovative systems that empower personalized, data-driven outreach. If you thrive in a fast-paced environment where experimentation and ownership are valued, and you want to work alongside a team of visionary leaders, this position at Nectar Social could be the perfect fit.