Founding GTM Engineer

Nectar Social is at the forefront of transforming how people discover, evaluate, and purchase products in today’s social-first world. Traditional marketing no longer resonates with the next generation, who prefer authentic social interactions, trusted community recommendations, and personalized experiences that feel genuine rather than corporate. Our company is building an AI-native social operating system designed to deepen the relationship between brands and their communities, creating real value for both. Founded by former Meta product and engineering leaders, Nectar Social has secured over $30 million in funding from top investors such as GV and True Ventures. We partner with leading brands including Oura Health, Caraway, e.l.f. Cosmetics, Kosas, and OLIPOP, shaping the future where community, conversation, and commerce converge.

We are seeking our first Go-To-Market (GTM) Engineer to develop the internal tools that empower our sales and marketing teams and to help design an innovative outbound strategy from the ground up. The role moves beyond traditional “spray-and-pray” outreach or generic AI-generated emails. Instead, you will craft personalized outreach built on warm introductions, authentic signals, and proprietary data that recipients genuinely appreciate. You will be responsible for defining this approach, building the supporting systems, and using data-driven insights to validate what works. This position requires a hands-on mindset, comfortable with experimentation and end-to-end system development.

Key Responsibilities

- Develop and maintain internal tools: Quickly translate ideas from sales, marketing, or executive teams into functional tools. Own the full stack—front end, data pipelines, integrations, and large language model workflows. Make strategic build-versus-buy decisions and ensure high adoption and reliability.

- Design and execute precise outbound strategies: Collaborate to define effective outreach plays, identify actionable signals, and establish strict quality standards for outbound communications. Build systems that allow a small team to execute outbound with the care and precision of a founder personally crafting every message.

- Leverage Nectar’s unique data for outbound: Utilize real-time consumer insights about brands to pioneer outbound outreach that no competitor can replicate.

- Run measurable growth experiments: Formulate hypotheses, build solutions, track meetings and pipeline impact, and iterate by scaling successful experiments or discontinuing ineffective ones. Maintain a trusted scoreboard for leadership.

Required Qualifications

- Proven experience shipping internal tools that are relied upon daily, beyond just prototypes or demos.

- Comfortable working in an AI-native environment, using tools like Claude Code or Cursor as integral parts of your workflow.

- Demonstrated success running outbound or growth experiments with clear evidence of impact on key metrics.

- Strong, informed opinions on effective outreach strategies, including awareness of recent trends and how they have evolved.

- High ownership mentality combined with humility and a collaborative spirit.

Preferred Qualifications

- Familiarity with tools such as Clay, n8n, Gong, and Salesforce.

- Background in marketing technology, social data analytics, or experience selling to consumer brands.

- Previous experience as a founding team member or serving as a first GTM engineer in a startup environment.

This role offers a unique opportunity to shape the future of social commerce by building innovative systems that connect brands and communities in meaningful ways. If you thrive in a fast-paced, experimental environment and have a passion for creating tools that drive measurable growth, Nectar Social invites you to join us on this journey.