Freelance Meta Ads

EchoNet Services is seeking a skilled Meta Ads Specialist to manage and optimize Facebook and Instagram advertising campaigns focused on generating qualified B2B leads. This freelance position is remote, with a preference for candidates based in Pakistan. The specialist will primarily work on campaigns targeting call center owners and BPO businesses, promoting VoIP and call center solutions. The role requires a proactive individual who can independently handle campaign strategies, budget management, and performance analysis to drive meaningful business growth.

Key Responsibilities
- Plan, launch, and continuously optimize Meta Ads campaigns across Facebook and Instagram.
- Generate high-quality leads specifically from call center owners and BPO companies.
- Manage advertising budgets effectively while refining audience targeting and testing creative assets.
- Monitor campaign performance metrics closely to improve lead quality and overall ROI.
- Prepare and present weekly performance reports along with actionable optimization strategies.

Required Qualifications
- Minimum of 2 years of hands-on experience managing Meta Ads campaigns.
- Strong expertise in B2B lead generation and campaign optimization techniques.
- Proficiency with Facebook Ads Manager and related performance reporting tools.
- Ability to work independently, delivering data-driven results consistently.
- A portfolio or documented examples of previous successful campaigns is highly desirable.

Preferred Qualifications and Benefits
- While not explicitly stated, candidates with a proven track record in lead generation for VoIP or call center industries will have an advantage.
- Compensation is negotiable based on experience and demonstrated results.
- Flexible freelance/contract work arrangement with remote working opportunities.

Interested candidates are encouraged to apply through LinkedIn by submitting their CV, relevant campaign results, and expected monthly retainer. Join EchoNet Services to contribute to building effective advertising campaigns that generate meaningful business opportunities in the B2B space.