• Monitor, analyze, document, record and report on local Chronic Hemodialysis, Acute and Home therapies activities using standard demographic reporting methods and analytical tools.
  • Monitor, analyze and report on the activities of FMC competitors in the local market.
  • Develop, implement and be involved in the delivery of appropriate training programs for the FMC personnel for Chronic Hemodialysis, Acute and Home Therapies business.
  • Participate in the strategic planning and implementation of marketing programs, develop and drive delivery of educational and other support services for customers and potential customers. 
  • Maintain up-to-date knowledge of all aspects of treatment of end-stage renal disease by Chronic Hemodialysis, acute and home therapies.
  • Maintain up-to-date knowledge of FMC’s and its competitors’ range of products and services in Chronic Hemodialysis, acute and home therapies.
  • Monitors brand equity, market trends and oversee advertising and marketing activities to ensure the designs and messages meet the company brand and regulatory guidelines.
  • Taking the ownership of the local communications plan, digital marketing activities, accuracy of content, and maintaining strong relationships with regional Marketing teams while actively seeking guidance from compliance and legal personnel at a localized level.
  • Initiating and managing FMC Participation in Congresses, exhibitions, symposiums and PR events.
  • Supporting the development of marketing strategies; creating effective marketing and sales material such as sales folders, data sheets, advertising material, catalogs, special prints, slides, videos, display material and other sales support material to run successful campaigns, cooperating with external and internal partners.
  • Organized and provide support to internal annual meeting such as annual kick off meeting & regional marketing meeting. Manage and track program expenses and margin to ensure programs come in on budget.

 

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Age:
30 - 45 Years
Minimum Education:
Masters
Degree Title:
Pharm-D and MBA (Marketing)
Career Level:
Experienced Professional
Minimum Experience:
8 Years (Experience within a multinational/reputed local company with a superior record of achievement in promoting leading brands through the full range of media available, preferably in the field of medical devices or pharmaceuticals.)
Apply Before:
Dec 16, 2017
Posting Date:
Nov 15, 2017

Fresenius Medical Care Pakistan Pvt Limited

Healthcare / Hospital / Medical · 11-50 employees - Lahore

Fresenius Medical Care is the global leader in the field of kidney dialysis products and services. We are the largest company in the segment employing around 110,000 employees operating in around 140 countries of the world. Fresenius Medical Care Pakistan is the wholly owned subsidiary of Fresenius Group and an affiliate company of Fresenius Medical Care, Germany. We are operating in Pakistan directly since 2007 and are the local market leader.

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