Full-stack Meta Creative Strategist | Paid Trial to Full-time

Our client, a US-based performance marketing company specializing in affiliate lead generation and e-commerce campaigns on Meta platforms (Facebook and Instagram), is seeking a skilled copywriter focused on direct-response video ads. Their campaigns primarily target B2C audiences in pain-driven verticals such as insurance, finance, education, and e-commerce, using video content exclusively. The ideal candidate will craft compelling scripts and ad concepts that drive conversions rather than just brand awareness, continuously analyzing performance data to optimize results.

Key Responsibilities
- Write concise, 30-second video scripts and ad copy featuring strong pain-driven hooks that address urgent viewer concerns.
- Deliver the conversion ask quickly, avoiding slow brand storytelling.
- Develop messaging that works with broad targeting, allowing the ad itself to select the audience.
- Analyze ad performance data regularly to identify and implement new testing opportunities.
- Research competitor ads to inspire original creative concepts rather than copying existing ideas.

Required Qualifications
- Proven experience with Meta (Facebook/Instagram) ads, including creative testing and understanding how different hooks influence the algorithm.
- Ability to write short, punchy, and conversion-focused scripts that emphasize angles, hooks, and pain points.
- Creative mindset with curiosity and a preference for testing ideas over managing spreadsheets.
- Strong analytical skills to explain why seemingly simple ads convert effectively.
- Experience using tracking tools such as RedTrack, Voluum, or Binom; familiarity with affiliate networks like MaxBounty or Perform; and spy tools such as AdPlexity or Anstrex. Experience with restricted verticals (nutra, dating, finance) or managing personal ad spend is a plus.
- A relevant portfolio showcasing Meta or direct-response ads and scripts, including real video examples or creatives you wrote or produced. Static ads or general branding work will not be considered relevant.
- Fluent spoken and written English, with availability for a brief phone screening.
- Availability to work hours compatible with Eastern Standard Time (EST), with at least 4 hours of overlap.
- Willingness to participate in a paid trial period.

Preferred Qualifications and Additional Information
- Candidates should submit a comprehensive application including:
- A CV.
- A portfolio containing real video examples of Meta ads or direct-response scripts, shared via link or attachment.
- Evidence of results such as screenshots, performance numbers, or brief descriptions.
- A short note explaining why one of the portfolio ads was effective.

Applications missing any of these components will not be considered. The portfolio is the primary screening tool.

Selection Process
- Initial review of CV and portfolio.
- Shortlisted candidates will complete a personality assessment and a brief phone interview (approximately 2 minutes).
- Successful candidates will be introduced to the client for a 10–15 minute discussion.
- Selected candidates will begin a paid trial to demonstrate their capabilities.

This role offers an opportunity to work with a results-driven marketing team focused on high-impact, performance-based advertising. If you excel at crafting ads that convert and enjoy iterative testing, this position could be an excellent fit.