Full-Stack Meta Creative Strategist | Paid Trial to Full-Time

Whitecollars is seeking a Full-Stack Meta Creative Strategist to join their team remotely from Lahore, India. This full-time role involves crafting direct-response video scripts and ad concepts focused on driving conversions through Meta (Facebook/Instagram) advertising. The position begins with a paid trial period leading to a full-time opportunity. Candidates will work closely with performance data to continuously optimize creative content and develop innovative ad angles that resonate with broad audiences.

Key Responsibilities
- Write concise 30-second video scripts and ad copy featuring strong, pain-driven hooks that quickly address the viewer’s challenges.
- Prioritize conversion asks early in the script rather than relying on slow brand storytelling.
- Develop messaging designed for broad targeting, allowing the ad itself to select the audience.
- Analyze ad performance data to determine effective tests and improvements.
- Research competitor ads to inspire original creative concepts rather than duplicating existing ideas.

Required Qualifications
- Proven expertise with Meta ads, including creative testing and understanding how the algorithm reacts to different hooks.
- Ability to write short, punchy scripts focused on conversion.
- Skilled at identifying and developing new angles, hooks, and pain points for ads.
- Creative mindset with a preference for testing ideas over managing spreadsheets.
- Analytical skills to explain why seemingly simple ads achieve strong conversion rates.
- Experience using tracking tools such as RedTrack, Voluum, or Binom; familiarity with affiliate networks like MaxBounty or Perform; and spy tools such as AdPlexity or Anstrex.
- Knowledge of restricted verticals (nutra, dating, finance) or managing personal ad spend is a plus.
- Strong portfolio demonstrating Meta or direct-response ads and scripts.
- Fluent spoken and written English, with availability for a brief phone interview.
- Ability to work EST-compatible hours with at least 4 hours of overlap.
- Willingness to participate in a paid trial before full-time employment.

Application Requirements
Applicants must submit the following to be considered:
- A current CV. Shortlisted candidates will be asked to provide a phone number for a brief English proficiency check.
- A relevant portfolio containing real video examples of Meta ads, direct-response scripts, or ad creatives produced or written by the applicant. These should be shared via links (Google Drive, Notion, Loom, website) or attachments. Static ads are not accepted.
- Evidence of results such as screenshots, performance data, or concise descriptions of campaign outcomes.
- A short explanation of why one of the portfolio ads was successful.

Applications missing any of these elements will not be reviewed.

Selection Process
The hiring process begins with a portfolio review, which serves as the initial screening stage. Candidates who pass this gate will complete a short personality assessment and participate in a 2-minute phone call. Successful candidates will then have a brief 10–15-minute conversation with the client before starting the paid trial phase.

Whitecollars manages this posting directly on their careers page, and all applications should be submitted there without intermediaries.

This role offers an exciting opportunity for creative professionals passionate about Meta advertising and direct-response marketing to join a dynamic team and contribute to high-impact campaigns.