Delivery of search engine optimisation strategy according to agreed objectives
Look at new projects, do website audits to inform the client about what to priorities for their online marketing-
Being able to devise SEO plans, SEO activity and execute them.
And also delegate some tasks to the dev or design teams.
Manage interns, work with dev and also follow instructions from the digital marketing manager.
Understand website front end, back end and data layers (Google Analytics, Tag Manager, Event and Goal Tracking)
Be able to address Information Architecture issues and website URL structure issues and solve them
Manage a small team to support SEO across the all clients brands-Have a decent knowledge of HTML and technical related tasks, using systems like Screaming Frog to assess problems on site and resolve them
Some knowledge of PPC, but not necessary
Competitor analysis and audits-Identify need of additional page and/or content creation and creation of new pages
Link analysis and development to include overall internal link structure
Be happy to work across both technical SEO and Content
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