Growth & Customer Acquisition Specialist (B2B Saas)

Funeral HQ

Multiple Cities, Pakistan

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Posted Jul 28, 2026 22 views Report Job

PKR. 250,000 - 250,000/Month

Funeral HQ is seeking a highly motivated Growth & Customer Acquisition Specialist to drive our customer acquisition efforts for our B2B SaaS platform. This role focuses on executing innovative strategies that increase qualified customer engagement and boost the conversion of prospects into paying customers. The successful candidate researches potential clients, crafts compelling outreach messages, and explores overlooked channels for customer acquisition to maximize growth opportunities. They prioritize meaningful, qualified conversations over superficial marketing metrics, ensuring effective use of resources and measurable business impact. The specialist thrives in a fast-paced environment, continuously testing new growth ideas and optimizing campaigns to improve performance. They work closely with internal teams to map customer journeys and implement automation tools that streamline marketing efforts. This position demands only one year of professional experience and does not include managing a team, emphasizing hands-on execution and adaptability in developing customer acquisition channels.
Responsibilities

Conduct thorough research on target prospects to identify high-potential customers and acquisition opportunities.
Design and implement outreach campaigns that effectively engage qualified leads and convert them into paying customers.
Discover and test new and overlooked acquisition channels to expand Funeral HQs customer base.
Perform conversion rate optimization through funnel analysis and continuous campaign performance evaluation.
Map detailed customer journeys to understand pain points and tailor marketing initiatives accordingly.
Leverage marketing automation tools to streamline lead nurturing and follow-up processes.
Utilize account-based marketing strategies to personalize outreach and improve lead quality.
Collaborate with the sales and product teams to align messaging, offers, and customer targets.
Optimize search engine marketing efforts through SEO best practices to increase inbound lead generation.
Use growth hacking techniques to accelerate customer acquisition and improve campaign efficiency.
Analyze outbound lead generation efforts and adjust tactics to maximize ROI and lead quality.
Maintain and update customer relationship management (CRM) systems to track conversions and interactions.
Constantly monitor metrics to refine and enhance marketing strategies based on data-driven insights.
Prioritize generating qualified customer conversations over vanity metrics, focusing on tangible business growth.